Sometimes marketers get it right and sometimes they get it so wrong! So B&T is doing a weekly roundup of the best, worst and WTF of the week in advertising.
The Good
Instead of focusing on sappy videos of your mum crying because she’s reminded that commercialisation is the best Mother’s Day gift. Samsung’s latest ad, “#TextsFromMom”, looks at how sometimes mums don’t understand text messaging. LOL means “laugh out loud”, not “lots of love”.
What’s even better, if you dial any of the visible phone numbers you get to hear the mum’s accompanying voicemail messages.
https://www.youtube.com/watch?v=e7D5KvoXwRg&feature=youtu.be
The Bad
Sean Combs, aka Puff Daddy, aka P. Diddy, aka Diddy, has released the promo for his new unisex 3AM fragrance. In the minute advert, Diddy has intimate relationship with his girlfriend Cassie Ventura. It’s a lot of choking, side boob and naked straddling.
To say it’s a little steamy is an understatement. Be careful watching this on your work computer.
“I think if people hear about the video, they’re going to hear that it’s racy and provocative, but I also think they’re going to hear people say that it’s beautiful,” Diddy told Style.com, “The whole interaction has nothing to do with sex as much as it has to do with love.”
The Ugly
Miu Miu’s latest campaign which appeared in UK Vogue has been banned for appearing to sexualise children. The double-page ad features a model, who is 22, reclining on a bed through a slightly open doorway.
Prada, who owns Miu Miu, said the ad was part of a campaign that used three different models which “showed glimpses of the models through doorways and placed the viewer at the heart of a multidimensional, multi-room story”.
UK Advertising Standard Authority argued that “the model had a youthful appearance, was wearing very minimal make-up and clothes that appeared to be slightly too large. We considered those elements contributed to the impression that she was younger than 16 years of age.”
It’s been seen as less fashion-forward and more perverts in corridors.
Tune in next week for what’s turning us on and grossing us out in the advertising world.
