Sometimes marketers get it right and sometimes they get it so wrong! So B&T is doing a weekly roundup of the best, worst and WTF of the week in advertising.
Instead of focusing on sappy videos of your mum crying because she’s reminded that commercialisation is the best Mother’s Day gift. Samsung’s latest ad, “#TextsFromMom”, looks at how sometimes mums don’t understand text messaging. LOL means “laugh out loud”, not “lots of love”.
What’s even better, if you dial any of the visible phone numbers you get to hear the mum’s accompanying voicemail messages.
Sean Combs, aka Puff Daddy, aka P. Diddy, aka Diddy, has released the promo for his new unisex 3AM fragrance. In the minute advert, Diddy has intimate relationship with his girlfriend Cassie Ventura. It’s a lot of choking, side boob and naked straddling.
To say it’s a little steamy is an understatement. Be careful watching this on your work computer.
“I think if people hear about the video, they’re going to hear that it’s racy and provocative, but I also think they’re going to hear people say that it’s beautiful,” Diddy told Style.com, “The whole interaction has nothing to do with sex as much as it has to do with love.”
Miu Miu’s latest campaign which appeared in UK Vogue has been banned for appearing to sexualise children. The double-page ad features a model, who is 22, reclining on a bed through a slightly open doorway.
Prada, who owns Miu Miu, said the ad was part of a campaign that used three different models which “showed glimpses of the models through doorways and placed the viewer at the heart of a multidimensional, multi-room story”.
UK Advertising Standard Authority argued that “the model had a youthful appearance, was wearing very minimal make-up and clothes that appeared to be slightly too large. We considered those elements contributed to the impression that she was younger than 16 years of age.”
It’s been seen as less fashion-forward and more perverts in corridors.
Tune in next week for what’s turning us on and grossing us out in the advertising world.
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HubSpot, the customer relationship management (CRM) platform for scaling companies, has announced that as part of its World Certification Week, it is supporting the GO Foundation with its mission to empower young Aboriginal and Torres Strait Islander people through education. As part of the support, HubSpot will donate $5 for every HubSpot Academy certification awarded […]
The Foxtel Group has announced the appointment of Conor Woods to the newly created role as head of pay per view to lead the continued growth in main event audiences. Woods joins the Foxtel Group from SportBusiness where he was senior vice president, sports consultancy, where he led the growth of SportBusiness advisory services for […]
IntelligenceBank has today announced a strategic growth investment from Five Elms Capital. The $US37 million ($50 million) investment comes as brands and enterprises have realised that outdated technologies, disjointed data sources, and manual processes make it challenging to efficiently manage essential marketing workflows and ensure compliance across the organization. IntelligenceBank digitally transforms manual processes and […]
Southern Cross Austero (SCA) announced today 10 all-new DAB+ music stations on LiSTNr. The introduction of the 10 new Dab stations takes the number of music stations to 25 and reinforces its commitment to growing exclusive music programs and content. The 10 new stations have been created to cater to a variety of moods and […]
SBS has launched live interpreting of the daily NSW Government COVID-19 press conference in languages other than English, to provide communities with access to the latest information and critical health messages. The national-first initiative provides real-time interpreting of the press conferences in Arabic and Vietnamese, streamed live every day on the SBS Arabic24 and SBS Vietnamese Facebook pages, SBS […]
Snowflake, the Data Cloud company, today announced it has been chosen by market-leading linking platform, Linktree, to support the company’s business intelligence and analytics activities. Linktree enables creators, brands, artists, publishers, agencies, and businesses of all sizes to curate an online ecosystem and monetise their passion, instantly guiding their audience to the destinations they care […]
Snapchat added 13 million more daily users in the past quarter, marking another period of continued growth for the platform. In the same week that Twitter revealed it had experienced a significant boost in revenue, Snapchat has now had its highest-ever quarterly revenue in Q2 2021, bringing in $US982 million ($1.3 billion) during the period. […]
Australian Pay On Demand fintech Beforepay has launched its first-ever brand campaign: ‘Your pay at your command’. “Beforepay exists to meet a gap in the market where Australians are seeking flexibility and control to access the pay they’ve earned on their terms. As pioneers of the Pay On Demand category, it’s important that we set […]
Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, announced today that it has entered into a definitive purchase agreement to acquire Connexity from Symphony Technology Group for approximately $US800 million. Connexity is one of the largest independent e-commerce media platforms in the open web, serving over 1,600 direct merchants, and 6,000 publishers.
As event planners continue to pivot towards digital, the industry has seen the incredible audience reaching capabilities of online events. Providing dynamic, personalised events without the constraints of venue limits has allowed organisers to create new digitl experiences and engagement, aided by new tech. Now, companies are rethinking how to bring in-person event back – […]
The latest findings from The Benchmark and Payback Series show advertising in news is more effective than advertising on social media platforms. When it comes to increasing brand and sales impact, ads placed in news consistently outperform both Facebook and YouTube. The findings come from The Benchmark Series, the largest cross-media advertising effectiveness study ever […]
ContentGrow has released a new study titled The State of APAC’s Freelance Writer Economy 2021. The tech company surveyed 1,200 freelance writers and journalists across seven key markets on the bloc: Singapore, Indonesia, Philippines, Hong Kong, China, India, and Australia. The report includes actionable intel on things like rates, languages, and popular niches for content […]
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]