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Reading: Ad Click Fraud Bots Will Steal $6 Billion From Ad Industry
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B&T > Advertising > Ad Click Fraud Bots Will Steal $6 Billion From Ad Industry
Advertising

Ad Click Fraud Bots Will Steal $6 Billion From Ad Industry

Staff Writers
Published on: 10th December 2014 at 10:09 AM
Staff Writers
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Fraudulent operators using robots to impersonate people clicking on digital ads will rob the advertising industry of $6.3 billion in 2015, according to a report published on Tuesday.

The automated clicks, from entities known as bots, account for nearly one-quarter of the views on video ads and more than one in 10 on display ads across the Internet, according to the study, which was conducted by the Association of National Advertisers and White Ops, an online security company.

Although digital ad fraud has increasingly become an problem in recent months, the report found the bots were gaming not only bare-bones and unsophisticated websites, but also respected and established lifestyle and news publishers.

“The surprise was the ubiquity of the fraud,” said Bill Duggan, group executive vice president of the advertising association. “It is not just no-name websites but it also affects premium publishers.”

The legitimacy of clicks is crucial to publishers and the brands that advertise with them, because rates are set by the number of people who view ads.

Read the full article here.

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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