Ad Click Fraud Bots Will Steal $6 Billion From Ad Industry

Ad Click Fraud Bots Will Steal $6 Billion From Ad Industry

This story was originally published by

Adland needs to get those bots under control.

SHARE
THIS



Fraudulent operators using robots to impersonate people clicking on digital ads will rob the advertising industry of $6.3 billion in 2015, according to a report published on Tuesday.

The automated clicks, from entities known as bots, account for nearly one-quarter of the views on video ads and more than one in 10 on display ads across the Internet, according to the study, which was conducted by the Association of National Advertisers and White Ops, an online security company.

Although digital ad fraud has increasingly become an problem in recent months, the report found the bots were gaming not only bare-bones and unsophisticated websites, but also respected and established lifestyle and news publishers.

“The surprise was the ubiquity of the fraud,” said Bill Duggan, group executive vice president of the advertising association. “It is not just no-name websites but it also affects premium publishers.”

The legitimacy of clicks is crucial to publishers and the brands that advertise with them, because rates are set by the number of people who view ads.

Read the full article here.

Please login with linkedin to comment

marlin communications mono rip curl

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]