Top 1 replica watches at replicawatches.to.

https://www.upscalerolex.to/

AANA To Introduce Advertising Sentiment Index

AANA To Introduce Advertising Sentiment Index
SHARE
THIS



The Australian Association of National Advertisers (AANA) has announced a new initiative which will measure the Australian community’s perception of advertising issues and content.

Global market research and consulting firm Ipsos will conduct ongoing quantitative and social intelligence research into the Australian community’s perception of advertising issues and content.

It will then provide the AANA with quarterly results which will form the basis for the Advertising Sentiment Index (ASI). The initial results are expected to be released in the last quarter of 2018.

This will be the first time the Australian community’s sentiment on advertising content has been measured on an ongoing basis at an industry level.

The results will help inform the AANA’s advertising self-regulatory code development agenda and will complement Ad Standards’ ongoing research into the Ad Standards Community Panel decisions.

The research results will be published on a quarterly basis and be made available to AANA members.

AANA chief executive John Broome (pictured above) said: “The AANA | Ipsos Advertising Sentiment Index will provide our members with insights to what the Australian community thinks and is concerned about when it comes to advertising content.

“As custodians of the self-regulatory system, we need to be sure that advertisers are informed of community expectations in relation to socially responsible advertising.

“This is the first time we will regularly measure what the Australian public thinks about current advertising content.

“We chose to partner with Ipsos in developing the first Australian Advertising Sentiment Index due to their extensive experience, depth of knowledge and reputation in developing innovative and comprehensive solutions and [we are] excited at our ability to provide AANA members with access to the results of the ASI.”

Ipsos managing director Liz Harley said: “We are pleased to be a part of this important project in partnership with the AANA to determine community perceptions of advertising.

“We look forward to working with the AANA to provide this important Australian research to its members and to better inform self-regulatory decisions.”

Please login with linkedin to comment

AANA Advertising Sentiment Index ASI Australian Association of National Advertisers Ipsos

Latest News

Brisbane Agency Colony Celebrates A String Of Client Wins & Growth
  • Marketing

Brisbane Agency Colony Celebrates A String Of Client Wins & Growth

A new player has arrived on the Brisbane scene – and it’s growing fast. Colony is a strategic communications advisory that started in Port Moresby in 2015, working with major Asia-Pacific clients like the Brian Bell Group, Digicel and Puma Energy. To build a greater capacity to support the Port Moresby office and serve these […]

Mitch Churi Moves Into ARN’s Evening Prime Time Spot
  • Media

Mitch Churi Moves Into ARN’s Evening Prime Time Spot

Mitch Churi has finally nabbed a prime time radio slot on KIIS after slogging it out on nights. Churi will now be taking over the airwaves on KIIS from 7-10 pm on weekdays. So you’ll be able to hear him discuss all things celebrity and pop culture while making dinner – what a vibe. Churi […]

AnalogFolk Group Launches A Behavioural Transformation Consultancy
  • Campaigns

AnalogFolk Group Launches A Behavioural Transformation Consultancy

AnalogFolk Group Launches Behavioural Transformation Consultancy, MindWorks Consulting. Focused on delivering improved business outcomes, the consultancy applies behavioural economics to both marketing strategy and organisational design. In a rapidly changing world, companies need to be nimbler than ever before, reading and reacting at pace to changing market conditions, competitor landscapes and customer needs. New technologies […]

Byron Cooke Announces Radio Return At Melbourne’s KIIS 101.1
  • Media

Byron Cooke Announces Radio Return At Melbourne’s KIIS 101.1

Beloved radio personality, Byron Cooke is back on Melbourne breakfast radio, announcing he will host KIIS 101.1 breakfast this morning and will back behind the mic until February when the Jase & Lauren in the Morning show returns. The announcement follows news regular breakfast co-host, Jase Hawkins, is expecting his third baby any day now. “I’ve been mates […]

Facebook Not High On Hemp Advertising
  • Advertising
  • Technology

Facebook Not High On Hemp Advertising

In what could prove bad news for the entire NSW far north coast region, Facebook's reportedly refusing hemp advertising.