Insurance provider AAMI has aligned its latest campaign launch ‘Luck of the Bounce’, via Leo Australia, with the start of the 2026 AFL season.
Directed by Stephen Carroll, the video celebrates the unpredictability of footy, from the game’s famously awkward ball shape to the colourful characters that make it uniquely Australian.
The start of the campaign shows an older man polishing the ball in an old workshop, as the voiceover reads: “They could’ve made it round, instead, they made a swinging pendulum of luck,” as the ball slips out of his hand and smashes through the workshop window.
Then flicking to the modern day, the video follows a hilarious journey of the ball, cracking windows, almost knocking down statues, and shattering the windscreen of a car – situations it’s widely renowned for.
The campaign rolls out as AAMI continues its long-standing support of the AFL and community clubs nationwide.
CREDITS
Client: AAMI
Mass Brands Marketing Specialist Breanna Webster
Marketing Manager Julia Reimnitz
Manager of Sponsorships Gabrielle Emmett
Sponsorship Advisor Susie Turner
Group Content Lead Angie Moore
Agency: Leo
Director: Stephen Carroll
Production Company: FINCH
Music Supervision: Level Two Music
