“A Violent Degradation Of Women”: Amazon Prime Video Ad Found To Be In Breach Of AANA Code Of Ethics
An Amazon Prime Video Advertisement has been removed after it was found to be in breach of the AANA Code of Ethics\2.3 Violence.
The ad that was promoting the film “Scathing” features an image of a woman in a bra who has blood on her forehead, a taped mouth and bound hands.
The ad in question.
The complaint claimed that the ad highlighted the violent degradation of women and argued that it is too accessible to children under the age of 18. “It is the first image on the top left-hand screen on the homepage of my Smart TV. This image is designed to encourage you to click through to the app (promoting the film). This is not once I have clicked “in” to an app, but is automatically displayed when you turn the television on. I appreciate that there may be parental controls implemented to stop young viewers watching in appropriate films; however the image used to promote the film is available is violent and degrading to women,” the complaint said.
The Ad Standards Community Panel determined that the advertisement did present or portray violence, which was not justifiable in the context of the product or service advertised, and did breach. Finding that the ad breached Section 2.3 of the Code, the Panel upheld the complaint.
In response to the complaint, Amazon said: “The advertisement is a carousel promotional image for the title Scathing on Amazon Prime Video. This advertisement appeared on one of our device partner’s homepage carousels. Amazon did not provide the partner with the image in question, and the image was not within Amazon’s control. The image has been removed and replaced by the device partner”.
“As a global video streaming service offering thousands of movies and TV shows, including third-party licensed content and Amazon Originals, we take feedback from our customers and the wider community seriously. We are constantly working to innovate and improve our service on behalf of customers. Amazon seeks to be the most customer-centric company on Earth. That means making our devices and services accessible and safe to all users”.
In response to the complaint, Amazon is internally reviewing how the device partner selected the promotional material to appear on their devices in Australia. It was also requested that the image be removed from the device partner immediately – a request that was confirmed.
Latest News
B&T’s Search For Australia’s Greatest Ad Part 5!
B&T's vote for Australia's greatest-ever ad is much like the recent referendum sans the mudslinging and Kamahl.
It’s The Best Of The Best – Directors Of First Impressions, Presented By Finecast, Part Of GroupM Nexus
They're the ones with the best hair and the whitest teeth! Yes, it's adland's top 10 directors of first impressions.
Opinion: The Tall Poppy’s Kate Smither On The DBA Dilemma
The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Poppy I wouldn’t even take […]
Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
PubMatic Nabs Luke Smith From Seven West Media
Seven's Luke Smith quits for PubMatic. Apparently still in line for one of James Warburton's annual Christmas hams.
Slew Of New Hires At Snap Inc.
Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.
Michael McLacren Confirmed As Deb Knight Replacement For 2GB Afternoons
Think AM radio has a bit of an angry boys' club feel? It's not improving things with this news.
Reddit Gets Playful Brand Refresh
This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.
World Square Counts Down To Christmas With Sydney’s Biggest Advent Calendar
Hopefully this news will get you in the Christmas spirit. Either that or go and stand in Westfields for nine hours.
Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Ignite the Thrill: National Drag Racing Championship Unleashes Media Campaign Via Murmur Group
If there's one sport in the world that's thumbing its nose at global emissions, it's probably drag racing.
Rethink Ink: Is It About Time You Reconsidered Print?
Print's not merely an excellent vehicle for brands, it's also perfect for getting the barbecue alight for the sausages.
Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]
Cannes In Cairns Media Accreditation Open Now!
Work in media? Want to cover next year's Cannes In Cairns? There'll be no free piña coladas without this form.
In-House Agency Council Research Report: 78% Of Marketers Now Work With An In-House Agency
In-housing is definitely an industry hot button topic. Admittedly still a long way behind office affairs.
OMA Announces Winners Of The Q3 Creative Collection Competition
Who doesn't love the out of home medium? Apart from the very real chance of being shat on by a bird.
JOLT Launches Industry First In-App Advertising Solution
Do you drive an EV more for its bragging potential than anything environmental? You may enjoy this electric news.
Ideally Nabs Simon Gawn From Denomination
Denomination's Simon Gawn jumps ship to Ideally. Apparently his farewell from his barista was very touching.
SurfStitch Unveils New Brand Position & Summer Campaign
Did that winter diet not result in the beach body you so hoped? Read this surfwear article with caution.
Man Of Many Welcomes Naman Singh & Alex Martinez
If Man Of Many's hold music isn't Metallica's "The Shortest Straw", it bloody well should be.
realestate.com.au Extends Major Partnership With Sydney Swans
Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]
Tuesday TV Ratings: “There Are Too Few Episodes” – Dessert Masters Finale Leave Viewers Wanting More
Dessert Masters finale reportedly leaves viewers wanting more. Weight Watchers also keeping a keen eye on things.
Avenue C Nabs Paula Lopes From KINESSO
Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).
Dave ‘Rabbit’ Rabbetts Departs Star 104.5 Breakfast
Dave 'Rabbit' Rabbetts departs Star 104.5 breakfast. Has asked everyone call him Dave for a little bit.
MOO Premium Foods Admits “100% Ocean Plastics” Claims Misled Consumers
Yoghurt brand in strife over green claims. Meanwhile Mars Bars still getting away with "helps you work, rest & play".
IAB Study: Online Advertising Expenditure Hit $3.73B For September Quarter
Digital continuing to be advertising's star performer. Although that's not intended as a slur to the humble catalogue.
More Than 15,000 Watch On YouTube As An Emotional Brittany Higgins Takes The Stand
One of the biggest stories of 2023 looking like it's heading into 2024. Has the legs to even make 2025.
oOh!Media Fuses People & Performance At National Annual Revenue & Growth Conference
oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]
The End Of An Era: Millionaire Hot Seat Comes To A Close After 25 Years
Eddie McGuire set to become even more annoying after his game show hosting gig comes to an end.
The Good, The Bad & The Ugly: These Are The Moments That Dominated Media Coverage In 2023
It's 2023's biggest news stories counted down! And whoever wrote it clearly didn't miss out out Taylor Swift tickets.
Free-To-Air TV Welcomes Landmark Win Against Streaming Giants
It's a win for the free-to-air networks this morning. However, it's not stopped the incessant squabbling between them.
KFC Spoofs Fragrance Ads With Its Own Unisex Scent Shaped Like A Drumstick
Want stray dogs to follow you home after a night out? This chicken-inspired scent could be just the ticket.
Jimmy Hyett Drops By B&T TV To Talk Christmas Presents, AI & Basketball
Have you ever met a Jimmy you didn't like? Confirm it here with the eminently likeable Jimmy Hyett's B&T TV debut.
Rocket Agency Appoints Samantha Dodson As Creative Director
Rocket serves up the lettuce, nabbing Ex-Ogilvy and DDB creative, Samantha Dodson.
Free TV Welcomes Government’s Prominence & Anti-Siphoning Framework
Free TV has welcomed the federal government’s ongoing commitment to ensuring that all Australians can access their local free television services on connected TVs through the introduction of legislation to implement a prominence framework in coming days. Free TV CEO Bridget Fair (lead image) said: “Right now, Australian viewers are being steered in the direction […]
Watch Out Fifty Shades! Nova’s ‘Wippa’ Publishes His Very Own Erotic Novel
Radio host 'Wippa' has published an erotic novel! Presumably with many of the protagonists whipping it out.