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Reading: A Shot And A Sausage: Bunnings Say It’s Willing To Host Mass Vaccination Hubs
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B&T > Marketing > A Shot And A Sausage: Bunnings Say It’s Willing To Host Mass Vaccination Hubs
Marketing

A Shot And A Sausage: Bunnings Say It’s Willing To Host Mass Vaccination Hubs

Staff Writers
Published on: 22nd April 2021 at 10:26 AM
Edited by Staff Writers
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Beloved Aussie hardware chain Bunnings has offered to host mass vaccination hubs in their car parks.

The Bunnings car park is a much-loved icon in Australian culture, particularly due to the infamous ‘sausage sizzles’ hosted there.

Using Bunnings as a vaccination hub could be a way for the government to overcome vaccine skepticism after persistent issues with vaccine rollout.

According to market research and analytics brand Roy Morgan, Bunnings has consistently ranked highly as one of Australia’s most trusted brands.

In a report by The Guardian, the brand insisted that they are not currently in talks with the government about the potential for vaccine hubs. However, Bunning’s COO Deb Poole told the publication that Bunnings would be open to the idea if it was requested by the government.

“We’ve previously supported the government and the community by hosting Covid-19 testing in some of our store car parks and we’re always open to discussing further support directly with the government,” said Poole.

A number of Bunnings warehouses transformed their car parks into mass testing hubs during the peak of the pandemic last year.

Hassan Valley, an associated professor in public health and epidemiologist at La Trobe University in Melbourne, explained the benefits of vaccinations at Bunnings to The Guardian. 

“Most people haven’t seen a vaccination occur in person, so if you’re going into a Bunnings a few times and you keep passing the vaccinations, then the next time you’re on your way out with your potting mix, you’ll go up and ask.”

“If people go to Bunnings and can get their sausage sandwich after their vaccine on the way out, that’s a good thing.”

There are more than 250 Bunnings locations in Australia.

Featured Image: iStock/CraigRJD

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TAGGED: Bunnings, COVID-19 vaccines
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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