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Reading: Woolies shifts PR to One Green Bean
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B&T > Marketing > Woolies shifts PR to One Green Bean
Marketing

Woolies shifts PR to One Green Bean

Staff Writers
Published on: 13th March 2013 at 9:28 AM
Staff Writers
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EXCLUSIVE: Supermarket giant Woolworths has awarded One Green Bean its consumer public relations account following a pitch which kicked off late last year.

Woolworths started the process in December with One Green Bean fighting off five other agencies to bring home the account.

Kristen Young, group manager for retail communications at Woolworths, confirmed the appointment.

“We have worked with a number of different agencies on projects depending on the need of the particular brief at the time,” Young told B&T.

“What we really saw the need for was to bring it all together as one piece of work where we have a group of people who are experts in our business across all the different areas where we work be that corporate social responsibility, product PR or brand marketing. And so we ran the pitch and One Green Bean were successful.”

One Green Bean’s managing director Matt Buchanan will lead a group of 10 on the supermarket’s account.

“This is the first time they have had a retained consumer PR agency across the entire supermarket business,” Buchanan told B&T.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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