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Reading: White Agency gains Momentum
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B&T > Marketing > White Agency gains Momentum
Marketing

White Agency gains Momentum

Staff Writers
Published on: 19th March 2013 at 11:03 AM
Staff Writers
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The White Agency has won the digital business for clean energy provider, Momentum Energy after a six way pitch.

Momentum Energy is the retail arm of Hydro Tasmania, Australia’s largest generator of clean energy.

The White Agency’s remit includes supporting the retailer’s expansion across Australia through a digital strategy grounded in data which intends to increase brand relevance and drive acquisition.

Momentum Energy MD Nigel Clark said: “White stood out in their understanding of how to create value for customers which is a key strength of Momentum Energy’s.”

White Agency MD Sandy Park (pictured) said: “Momentum Energy is a hungry challenger brand with ambitious plans and a sustainable footprint. We’re thrilled to be embarking on such an important journey with them.”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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