White Agency gains Momentum
The White Agency has won the digital business for clean energy provider, Momentum Energy after a six way pitch.
Momentum Energy is the retail arm of Hydro Tasmania, Australia’s largest generator of clean energy.
The White Agency’s remit includes supporting the retailer’s expansion across Australia through a digital strategy grounded in data which intends to increase brand relevance and drive acquisition.
Momentum Energy MD Nigel Clark said: “White stood out in their understanding of how to create value for customers which is a key strength of Momentum Energy’s.”
White Agency MD Sandy Park (pictured) said: “Momentum Energy is a hungry challenger brand with ambitious plans and a sustainable footprint. We’re thrilled to be embarking on such an important journey with them.”
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