QMS Rail Media has won the advertising tender for high-traffic billboard sites in Melbourne including Richmond train station (pictured), Flinders Street viaduct and more.

QMS has secured the VicTrack Roadside Billboard concession for eight years, kicking off on November 1 this year.

Ben Needham, VicTrack’s acting general manager property, said: “VicTrack is excited about the new partnership with QMS Rail Media to deliver quality advertising services through 40 large format billboards across metropolitan Melbourne.”

“Advertising Income from the billboards in the rail corridor and on bridges over Melbourne roads and intersections drives VicTrack’s investment in public transport services and infrastructure.”