Unilever has announced it's entered into a definitive agreement to acquire Australian tea business, T2, for an undisclosed amount.
T2 generated sales approaching $57 million for the 12 month period ending June 30, 2013.
Kevin Havelock, Unilever president for refreshment said, "T2 is a fast growing premium tea business with great potential. Unilever is the biggest tea company in the world with brands like Lipton – one of Unilever’s ‘billion-plus’ brands – available in more than 70 countries. This will allow us to bring the benefits of scale and access to new markets to the T2 business and for both businesses to share tea category expertise.
The current T2 business operates 40 stores and its range of teas and tea wares are sold in restaurants throughout the country.
Tea is a strategically important category for Unilever Australia, said Unilever Australasia chairman, Clive Stiff said, "Our Lipton and Bushells brands are two of Australia’s oldest and best loved tea brands … We know tea drinkers are increasingly looking for new and diverse tea flavours, so we are delighted to be bringing T2’s premium and exciting range into the fold. T2 is a great Australian success story – a story that we now intend to continue with Unilever.”
T2 founder and managing director, Maryanne Shearer, said the acquisition will help the brand reach its full potential. “We are delighted that we have found a home for T2 that has such a depth of knowledge of tea and has pioneered sustainability in the industry," she said.
Please login with linkedin to comment
Trends and issues, including AI, the inexorable rise of Baby Boomers, curated fandom, contextual commerce and cost of living concerns, are set to dominate the hearts and minds of consumers next year, according to The Media Store’s Consumer Trends 2024. The report, released today, outlines the top trends set to interest, impact and inspire consumers […]
Playschool’s Justine Clarke and Bluey’s Melanie Zanetti have fronted a new integrated campaign for Emergency Management Victoria ahead of the high-risk weather season. Summer in Australia is synonymous with festivals, BBQs, road trips and camping. However, it is also a time of increasingly extreme weather and natural disasters. With experts predicting an increased risk of […]
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]