Experiential agency The Projects has won big new business with Samsung Electronics.
The agency, which has offices in Sydney and Los Angeles, worked on campaigns for the launch of the Samsung Note II in Australia, as well as Samsung Mobile activations in the US, last year.
The new deal with the electronics giant will see The Projects work on a 12-month ‘influencer and engagement’ strategy for Samsung across all consumer products.
The agency has also been tasked with launching the latest Samsung Smart TVs.
Si Philby, partner at The Projects, said: “Samsung are probably the most exciting business in the world to be working with right now. Their product range is outstanding, they are market leaders in so many sectors and best of all they are prepared to take risks to do new things.
“Some of the ideas we talk about can go from a conversation to reality in a few hours, and that’s how we love to work.”
Arno Lenior (pictured), marketing director at Samsung Australia, added: “We were really impressed with the work we saw from The Projects for Samsung in the United States and immediately knew they were the right agency for what we want to achieve for Samsung in Australia. As Si says, we’re a brand that likes to move fast and The Projects proved they were up for this challenge.”
Please login with linkedin to comment
Swinburne University of Technology has launched a series of Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]
PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]
Former liberal politician and female icon Julie Bishop has further cemented her celebrity status by scoring her very own Barbie doll. According to The Sydney Morning Herald, Barbie creators Mattel, created the Barbie doll in Bishop’s likeness to honour her achievements. Unfortunately, the Julie Bishop Barbie won’t be for sale. Instead, the one-off doll was […]
Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020, Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]
Award-winning house and land provider, Thrive Homes has launched a new brand campaign to encourage homebuyers worried about the complicated process of building a new home to say 'no' to stress and 'yes' to an efficient, more affordable new home without compromising quality by making 'The Clever Choice' and choosing Thrive.
Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]
Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]
Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]