B&T was in Surry Hills, Sydney last night to witness the launch of Telstra’s partnership with new music ticket service BangTango, as the company looks to get a foothold into the premium ticket marketing.

The offer gives Telstra customers exclusive access to Telstra’s allocation of reserved concert tickets at least 48 hours ahead of the general public.

It marks the second phase of Telstra’s new customer loyalty program known as ‘Thanks’, that already offers customers access to an exclusive range of movie offers, including $10 cinema tickets.

Telstra Director of one-to-one marketing, Nick Adams, said the music ticket partnership with BangTango gives Telstra customers unique access to big name artists.

“This deal will give our customers access to the pre-sale window for more than 20 concerts throughout the year,” Adams said.

“These concerts will be a mix of chart toppers like Olly Murs as well as big hitting artists and Aussie music greats."

Adams added it was important that the ‘Thanks’ program offered customers rewards that were tangible and immediately redeemable.

“We are committed to building a rewards program that gives our customers unique access to the types of entertainment we all love – we began with movies, today we are announcing music, and we will have more exciting rewards announcements to come.” 

UK pop star Murs (pictured), who will tour the country later this year, performed a live set last night as part of the launch, while popular Australian band Birds of Tokyo also performed.