Sony has pulled off a brilliant stunt in a small cafe in New York to market the upcoming remake of cult horror Carrie.
Sony outfitted the cafe with remote controlled tables and chairs, a false wall used to levitate one patron and dozens of books that fly off the shelves all by themselves. One female actor plays the part of Carrie, leaving most customers terrified and running for cover.
The hidden camera experiment was deployed to capture the reactions of unsuspecting customers as they witness a telekinetic event.
The video – launched yesterday – already has almost one and half million hits on YouTube.
Check it out.
Please login with linkedin to comment
In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]
HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]
SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]