Savoury or sweet?

Savoury or sweet?

Savoury or sweet?

Cream cheese, Philadelphia's, latest campaign encourages you to ‘do your thing’, showcasing the multitude of recipes you can use cream cheese in.

As a spread with other savoury delights, or packed out in a decadent cheesecake, the campaign encourages customers to the digital cream cheese hub, with initiatives across TV, print and PR.

Do Your Thing is an exciting campaign, designed to celebrate Australia’s kitchens and all the people who fill them,” Michael Davies, Philadelphia marketing manager, said.

“We will showcase recipes, tips and tricks throughout the campaign and provide inspiration to prepare delicious yet simple meals and encourage consumers to share their creations with us too.”

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