Marketing content and communications services group STW has taken a minority stake in Adelaide-based digital agency Fusion.
Founded by John Chaplin and Damien Mair in 1995, Fusion is a full-service digital business that has worked in the eastern states as well as its home town of Adelaide.
STW says it has a three-pillared growth focus, one element of which is to continue to grow in digital. The move follows on from STW’s investments in 2012 in Amblique, Bullseye, and Switched on Media, and the opening of DT’s Sydney office.
STW’s chief executive, Mike Connaghan, said with Fusion also recently opening a Sydney office, STW expected to see further growth from the already established consultancy in the coming years.
Fusion’s John Chaplin said he was excited by the prospect of being part of a larger group that clearly sees the benefit of a digital focus. “We can see great opportunities to work with a range of other STW partners while providing new service access to our established clients across the country.”
Fusion has also established an strategic alliance with fellow STW-Group brand consultancy SHIFT, which will see the companies join forces to execute brand work. The two have already begun working on significant projects with SHIFT clients, and will co-reside in SHIFT’s Redfern headquarters in Sydney.