The Sydney Opera House has formed a three year partnership with Samsung Electronics which will see the technology giant install a range of interactive technologies throughout the cultural hub.
The multi-million dollar partnership is both the largest ever for the Opera House and the largest arts sponsorship ever for Samsung Electronics. Samsung will be the Opera House’s first Principal Partner.
The partners will work together to create a richer, more sophisticated and interactive Opera House experience for the 8.2 million people who visit the precinct each year, through interactive digital display screens and mobile technologies.
Samsung will also create live sites so that people can enjoy free, outdoor experiences across the precinct.
Samsung will also collaborate with the Opera House on a Multimedia Education Facility: a space on site where patrons, students and school groups can explore the art created at the Opera House in new ways and learn creatively.
Minister for Tourism, Major Events and the Arts, George Souris said: “The introduction of Samsung’s technological expertise to one of the world’s most recognised and celebrated buildings will greatly enhance the visitor experience to the Sydney Opera House with the innovation of live sites. This will take functionality of the Sydney Opera House to another level.”
Sydney Opera House CEO Louise Herron said: “The partnership is in every sense about the next generation of the Opera House. It is our mission to welcome, engage and inspire people through the quality, breadth and ambition of what we offer.”
