One Direction rewrites perfume ad rules

Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.

MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.

A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.

B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.

Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.

Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.

As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.

Need an excuse to duck out of a video call this arvo? Show this to your boss.

DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.

Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.

Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.

Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.

This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.

Entries for the Five Decades of Advertising awards close Monday. And no extensions! Any bribery is open til Wednesday.

Rot your teeth, get fat and support women's sport all at the same time with this sweet new sponsorship arrangement.

Chicken chain unveils important First Nations initiative. The actual chickens more concerned with the Adani coal mine.

MFA Awards adds some serious clout to its judging panel. Still no confirmation Paulini will be performing on the night.

Every office has that one hard of hearing person that's oblivious to the fact. Ramp up their insecurities with this.

Data shows Aussies prioritising light entertainment over hard news. And who can blame them if you've seen the hard news!

It's never good if your office smells like faeces & brine chunks in aspic. Not if you're pet-friendly agency Fur Media.

There are few pluses to be had with global warming, except the extension of ice-cream eating season.

Got friends at Sling & Stone? Expect the dreaded loofah and bath bomb for birthdays/Christmas this year.

SBS could go full vegan for Adam Liaw's seventh season and reduce its TV audience and emissions by 99 per cent.

GumGum & Playground xyz tap into consumer mindset. B&T prefers tapping a keg, but whatever works.

Last week saw every part of the human experience: Exalted, devastated, exhausted & stuffing sausage rolls in the corner.

Farmer Wants A Wife does make the country life seductive. Apart from the manure stench & the bleating roosters at 5am.

Aussie comms agency unveils its Tokyo plans. Confirms it's still getting the hang of the toilets over there.

Try as he may to surreptitiously blend in with the wall in his photo, this PR fellow still relatively easy to spot.

Fashion bible Marie Claire unveils its Sustainability Awards. Yet still refusing to recycle 2023's maxi skirts trend.

Life's good in PR/comms as Sefiani unveils new hires. Well, bad news for media sites obsessed with redundancy stories.

Connected TV just got a whole lot more exciting with this innovation. Bar the incessant Friends re-runs.

Infosum & Samsung Ads launch a data clean room solution that's a lot more than a Wettex & squirt of Ajax.

Bread Agency's Amaury Treguer takes B&T's Fast 10, as he reveals why he won't be sandwiched up against the opposition.

If this all wasn't traumatic enough, Elon weighs in to prove he's the world's richest man & world's biggest dickhead.

Often attend award nights & think "I wish this night would never end"? Well, B&T's just got that tiny bit longer.