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Reading: New OOH network for Homemaker centres
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B&T > Advertising > New OOH network for Homemaker centres
Advertising

New OOH network for Homemaker centres

Staff Writers
Published on: 5th December 2012 at 11:47 AM
Staff Writers
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A new out-of-home ad network has launched in Australia’s homemaker centres to cash in on shoppers about to make big purchases.

Homemaker Media, a new company that launched earlier this year, has this week unveiled a series of static and digital panels across the big scale shopping centres. It is the first time there has been advertising inside homemaker centres.

Commonwealth Bank, DeLonghi and Dyson have teamed up with Homemaker Media as foundation clients.

Homemaker Media, comprising 150 panels including 60 digital panels, is now installed in 16 centres across New South Wales and Victoria, with the network gearing up to expand to more than 50 centres across all states next year.

Henny Darvall, general manager of sales and marketing at Homemaker Media, told B&T: “It’s such a defined audience and such a defined mindset. It seemed a really obvious place to be in. People are in the centres, ready to spend large amounts of money. It seemed logical for us to put advertising in there.” 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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