Naked Communications has moved swiftly to replace Louise Pogmore appointing Hausmann’s Catherine Donnelly as the new head of PR for its Sydney office.
Yesterday it was revealed Pogmore has moved to create a PR offering for creative agency The Hallway.
Donnelly has more than 12 years experience in PR and has worked on brands including Tourism Australia, Xbox, and Vodafone, and was heading up the Sony account for Hausmann, where she worked alongside Naked.
She said: “After so many years in PR, I craved working in a non-traditional environment and with people who are wired differently to us PR folk.
“Working with Naked on Sony was one of the highlights of my last role so the opportunity to collaborate with the brilliant minds and brands there was completely irresistible.
“PR has changed and no longer functions on its own or in a purely traditional sense so Naked’s fully integrated offer and rejection of silos makes sense. I haven’t been this excited in years.”
Naked Chairman ANZ, Mike Wilson, added: “We’re lucky to have worked with Catherine on the Sony business, so we know we’re getting the best.
“We are definitely looking forward to accelerating the growth of this part of the agency under Catherine’s leadership.”
Please login with linkedin to comment
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]
In partnership with storytelling agency Enthral, AFL legend Kevin Sheedy has voiced a ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state, experiencing four lockdowns. Sheedy partnered with Enthral to share a love […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]