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Reading: Mi9 recruits a new innovation expert
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B&T > Uncategorised > Mi9 recruits a new innovation expert
Uncategorised

Mi9 recruits a new innovation expert

Staff Writers
Published on: 7th March 2013 at 10:25 AM
Staff Writers
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Mi9 has appointed a new director of product innovation.

Tim Parsons, who joins from entertainment company Quickflix, will be responsible for growing traffic volumes and shaping the audience experience.

Richard McLaren, managing director of data and services at Mi9, said: “As our industry continues on the path to digital convergence, creating new products and experiences that engage users through contagious content across platforms will become more important than ever.

“Tim has a strong entrepreneurial flair with a passionate curiosity for Australia’s digital audience – combined with an established track record for creating and growing successful digital media businesses. We’re excited to see how he will bring the vision for Mi9’s media and product portfolio to life.”

Parsons (pictured) added: “There is real market opportunity with Mi9 and I’m hugely excited by the chance to be part of its transformation at the forefront of digital media in Australia.”

Born in South Australia, Parsons lived in the UK for many years, where in his early career he wrote and presented the BBC2 documentary Cyberpunks & Technophobes in 1993. He holds a PhD in aerospace engineering from London’s Imperial College and he co-founded Mobile Monday Sydney in 2005. 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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