Jetstar’s decade-marking campaign

Jetstar’s decade-marking campaign

Jetstar has kicked off a new campaign to mark its 10th birthday.

The campaign has the tagline ‘Low fares are just part of the story’ and demonstrates how the airline has grown over the years and is rolling out new aircraft – including the Dreamliner.

David Koczkar, Jetstar group chief commercial officer, said: “We exist to help Australians connect with their loved ones, their jobs, their holidays, and their dreams.

“We’re proud in just under 10 years to have grown to over 7,000 staff and to have flown over 100 million passengers across the Jetstar Group, many flying for the first time.”

The new Boeing 787 Dreamliners feature in the new commercials.

“The investment of the new fleet of 787 Dreamliners not only provides our customers with the most advanced in-flight experience in the world, it also allows us to grow and carry even more customers to new destinations in the future,” added Koczkar.

The campaign will run on TV, online and outdoor.


Client: Jetstar; creative: Ted Horton’s Big Red; strategy: Naked Communications; media: Maxus 

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