Jetstar’s decade-marking campaign

Jetstar’s decade-marking campaign

Jetstar has kicked off a new campaign to mark its 10th birthday.

The campaign has the tagline ‘Low fares are just part of the story’ and demonstrates how the airline has grown over the years and is rolling out new aircraft – including the Dreamliner.

David Koczkar, Jetstar group chief commercial officer, said: “We exist to help Australians connect with their loved ones, their jobs, their holidays, and their dreams.

“We’re proud in just under 10 years to have grown to over 7,000 staff and to have flown over 100 million passengers across the Jetstar Group, many flying for the first time.”

The new Boeing 787 Dreamliners feature in the new commercials.

“The investment of the new fleet of 787 Dreamliners not only provides our customers with the most advanced in-flight experience in the world, it also allows us to grow and carry even more customers to new destinations in the future,” added Koczkar.

The campaign will run on TV, online and outdoor.

CREDITS:

Client: Jetstar; creative: Ted Horton’s Big Red; strategy: Naked Communications; media: Maxus 




Please login with linkedin to comment

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]