Humour conveys an important message for PetRescue

Humour conveys an important message for PetRescue

A new 30-second TVC has been appearing as a community service announcement nationally aiming to improve outcomes for rescue animals in Australia.

Not-for-profit organisation, PetRescue, and Whybin\TBWA Melbourne PetRescue aim to raise awareness of PetRescue’s important work, and drive people to the website to find out more, or adopt a new family member for themselves.

Vickie Davy, director at PetRescue says the campaign will help the organisation at an important time of the year. “PetRescue are delighted to have such an engaging TVC going to air during the crucial summer period, when homeless pet numbers are at their highest.

PetRescue believes that pets, especially rescued pets, bring enormous joy into people's lives. This advert captures that bond, showing that pets are more than companions, they're family members.

“We think the spot delivers a really serious message around animal adoption in a lighthearted, humorous way, which is in line with the PetRescue brand.” 

PetRescue is Australia’s largest online directory of homeless animals, and to date have helped find new, loving families for more than 150,000 pets.

Credits: Client PetRescue, Agency Whybin\TBWA Melbourne, executive creative director Paul Reardon, copywriter Paul Hastings, art director Peter Kirwan, agency producers Janine Wertheim, production house Airbag Productions, Director: Aaron Wilson, DOP Marden Dean, Producer Victoria Conners-Bell, Editor Steve Nicholson, Sound Front of House.




Please login with linkedin to comment

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]