B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • AFL
  • Federal Election
  • WPP
  • Thinkerbell
  • Anthony Albanese
  • NRL
  • State of Origin
  • AI
  • Cannes Lions
  • Spotlight on Sponsors
  • B&T Women in Media
  • EssenceMediaCom
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Greenpeace pokes fun at Coke with parody website
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Uncategorised > Greenpeace pokes fun at Coke with parody website
Uncategorised

Greenpeace pokes fun at Coke with parody website

Staff Writers
Published on: 21st August 2013 at 10:50 AM
Staff Writers
Share
2 Min Read
SHARE

Greenpeace has launched a new website called ‘Coke Refunds’ parodying the ‘Coke Rewards’ site to again highlight Coca-Cola Amatil’s ongoing campaign to prevent the national roll out of a cash or containers scheme.

It’s the latest move by the environmental activist group, who in May launched its “Stop trashing Australia” campaign, which directly targeted the soft drink giant, claiming it was blocking the introduction of cash for containers.

Greenpeace screened the controversial recycling TVC from that campaign in front of NSW Parliament in late May after it was banned by all free-to-air commercial television networks.

"Coke’s opposition to a beverage recycling scheme is dodgy. This is reflected in an impossible-to-click ‘Refund my 10c’ dodge button which like Coke’s support for recycling can’t be pinned down,” said Seb Cumberbirch, digital strategy manager for Greenpeace Australia Pacific.

"The campaign allows our supporters to imagine a time when Coke is not only supportive of a national cash for containers scheme, but even provides a 10 cent online refund."

Greenpeace said the website continues Greenpeace’s tradition of parodying big corporation’s marketing campaigns to shine attention on corporate policy wrongdoing.

“We have played with the company’s Coke Rewards customer loyalty marketing program, subverting this marketing tool to make fun of the company’s dogged resistance to a scheme which a recent Newspoll shows 84 per cent of Australians want and that has been successful in South Australia for over three decades,” Cumberbirch added.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra & Herpes Fly The Flag For Australasia In Final Cannes Lions Awards
21/06/2025
Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?