Google rolls out enhanced AdWords day after court win

Google rolls out enhanced AdWords day after court win
SHARE
THIS



Google has rolled out a new feature for its lucrative AdWords platform a day after winning a High Court battle over the use of them by advertisers.

If yesterday's ruling had gone against the search giant Google could have been facing serious questions over the future of its money-spinning platform.

The new enhanced campaigns feature is designed to optimise campaigns across multiple devices, to allow advertisers to better target customers.

A bid adjustments feature allows people to alter their bids for search terms across locations, for example paying more for people closer to your shop, and times of day.

In blog on the new feature posted this morning by Sridhar Ramaswamy, senior vice president of engineering, he used the example of a pizza shop searching for customers.

He said: “With enhanced campaigns, instead of having to cobble together and compare several separate campaigns, reports and ad extensions to do this, the pizza restaurant can easily manage all of this in one single place.

‘Enhanced campaigns help you reach people with the right ads, based on their context like location, time of day and device type, across all devices without having to set up and manage several separate campaigns.”

Please login with linkedin to comment

Latest News

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]

Thursday TV Wrap: Thursday Night AFL Scores For Seven In Clear Nightly Win
  • Media

Thursday TV Wrap: Thursday Night AFL Scores For Seven In Clear Nightly Win

Last night’s footy match between Brisbane and Geelong was the most-watched non-news of the night, nabbing a nice 582,000 viewers for Seven. In recent weeks, MasterChef has dominated the Thursday night entertainment, but last night slotted in the ratings behind both the footy and The Chase to score 541,000 viewers overall. Seven News came out on top […]

New York, New York. - May 27, 2017: Google sign outside the Google office in New York City. It is a multinational technology company specializing in internet services and products.
  • Technology

Google Delays Third-Party Cookie Deprecation Until 2023

Google has officially announced it will be delaying the deprecation of third-party cookies, pushing the changes back to 2023. When Google first announced it would be getting rid of cookies on Chrome back in early 2020, some questioned the feasibility of the proposed timeline of two years. In an announcement on Thursday, Google’s privacy engineering […]

by B&T Magazine

B&T Magazine
THIS IS IT: Entries To B&T’s Best Of The Best Awards Close Today!
  • Advertising
  • Marketing
  • Media
  • Technology

THIS IS IT: Entries To B&T’s Best Of The Best Awards Close Today!

We’ve dished out plenty of reminders, but believe us when we say that NOW is the time to submit your entry for B&T’s inaugural Best of the Best Awards. If you’re still going on your submission, it’s time to hit the panic button (but make sure you also hit the ‘submit’ button). And, if you’re confident […]

by B&T Magazine

B&T Magazine
Grant Blackley (CEO & Managing Director, Southern Cross Austereo) at Radio Alive 2017
  • Media

10 And SCA Confirm Two Year Regional TV Deal

Southern Cross Austereo and Network 10 have agreed to a two-year regional affiliation deal. The deal will come into play on July 1, and see 10 extend the content it broadcasts from Channel 10, 10 Bold, 10 Peach and 10 Shake into areas of regional Queensland, Southern New South Wales, and Victoria. 10 currently has […]

by B&T Magazine

B&T Magazine
Cannes Lions Live Day Four Sees Wins For AKQA Melbourne, Ogilvy Sydney, Clemenger BBDO And Special Group Sydney
  • Advertising

Cannes Lions Live Day Four Sees Wins For AKQA Melbourne, Ogilvy Sydney, Clemenger BBDO And Special Group Sydney

During the penultimate day of Cannes Lions Live, Cannes Lions has announced the winners of a slew of categories. The Brand Experience and Activation Lions, Creative Business Transformation Lions, Creative eCommerce Lions, Creative Effectiveness Lions, Mobile Lions, Innovation Lions, and Radio & Audio Lions winners were all announced in the Awards Show, streamed from Cannes, […]

by B&T Magazine

B&T Magazine
Australian Retailers – How Can You Stand Out From The Pack On Social?
  • Partner Content

Australian Retailers – How Can You Stand Out From The Pack On Social?

At Zavy, we track the movings and shakings of brands across a range of industries on our social scoreboards. We want to see brands use social media as a space for real brand building and connecting with people – after all, that’s what it was created for. In their ground-breaking advertising report, The Long and […]

Partner Content

by B&T Magazine

B&T Magazine
Chobani Unveils New Brand Campaign Via Cummins&Partners
  • Campaigns

Chobani Unveils New Brand Campaign Via Cummins&Partners

Cummins&Partners has redefined what the next decade will look like for Chobani in its new brand campaign Food Made Good. Building on the four years of partnership between Cummins&Partners and Chobani, this campaign was born through strategic leadership to uncover the truth at the core of the brand and bring it to life through a […]

News & Rescue Crews Race To Save Drowning Woman – Only To Discover A Floating Sex Doll!
  • Media

News & Rescue Crews Race To Save Drowning Woman – Only To Discover A Floating Sex Doll!

Japanese rescue crews and journalists have been left red-faced after they arrived to a report of a woman drowning in a local harbour only to discover it was a life-like sex doll bobbing about in the water. The incident happened in the harbour city of Hachinohe on Japan’s north-east coast. “The woman” in the water […]

by B&T Magazine

B&T Magazine
me&u Appoints Clementine Churchill To Head Of Marketing
  • Marketing

me&u Appoints Clementine Churchill To Head Of Marketing

me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]

MILO Asks Fans To Compete To Win #TheMILOCup In New Campaign Via Ogilvy
  • Marketing

MILO Asks Fans To Compete To Win #TheMILOCup In New Campaign Via Ogilvy

MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]

New ANZ Research Shows That LGBTQ+ Visual Representation Relies On Stereotypes
  • Advertising
  • Marketing

New ANZ Research Shows That LGBTQ+ Visual Representation Relies On Stereotypes

New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]

Dir David Attenborough’s Life Stories Launches On LiSTNR
  • Media

Dir David Attenborough’s Life Stories Launches On LiSTNR

Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]

Menulog Makes Key Marketing Promotions
  • Media

Menulog Makes Key Marketing Promotions

Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]

Barry Drinkwater Leaves ARN Brisbane After 28 Years, Will Hand Over Reins To Alisson Longhurst
  • Media

Barry Drinkwater Leaves ARN Brisbane After 28 Years, Will Hand Over Reins To Alisson Longhurst

ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]

Australian Radio Industry Joins Global Working Group On Android Automotive
  • Media

Australian Radio Industry Joins Global Working Group On Android Automotive

The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]