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B&T > Marketing > Edge hires its first creative director
Marketing

Edge hires its first creative director

Staff Writers
Published on: 5th March 2013 at 5:05 PM
Staff Writers
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Sydney content marketing agency Edge has appointed Matt Sterne as executive creative director.

Sterne (pictured), who has more than a decade’s experience in digital with stints at Lowe, Havas Worldwide and GPY&R Group, is Edge’s first creative director.

He said: “There’s a perception that only the bigger agencies produce quality work, however I took the position with Edge because I could see they were really leading the way in the hot topic of branded content.

“Edge’s heritage in editorial was a real draw card as it sets them apart. They are masters of storytelling, which shows in the quality of work and the results they produce.”

Fergus Stoddart, commercial director at Edge, added: “Bringing Matt on board is a real tipping point for Edge. Over the last several years, we have evolved from custom magazines to delivering content campaigns across multiple platforms, and Matt’s appointment gives us even more creative firepower.

“Matt brings over 13 years of agency experience to this position, as well as a strong background in digital marketing.” 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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