Parenting website, NewsLifeMedia’s Kidspot.com.au has earned a place in print, nestled within the Saturday edition of The Daily Telegraph.
The addition of the print version of Kidspot comes from The Daily Telegraph’s aim to provide more specialised content categories to help its readers plan their weekends.
With its own cover and masthead, Kidspot will become part of the newly revamped Best Weekend liftout.
Included each week in the new section will be in depth features on tricky parenting issues, a dad’s column, games and craft features, trending content and advice from Dr Justin on family happiness asked by readers.
“Mums and female readers are an important demographic for The Daily Telegraph on Saturday,” Jeni O’Dowd, The Daily Telegraph’s Saturday editor, said.
“Kidspot has an enviable relationship with Australian mums and I’m delighted that we are extending the brand in to print in The Daily Telegraph as it delivers a one-stop shop for parenting needs.”
Alex Brooks, executive editor of kidspot.com.au, added: “It's exciting to be part of a digital masthead like Kidspot, which has enough richness and depth to earn a place in the weekend newspaper. Kidspot users will love having another media touch point to add to the social, mobile, email and online interactions they already enjoy.
"Parenting is not a tiny niche of baby-obsessed mothers anymore. Family lifestyle is a broad, multi-layered category relevant to the millions of mums and dads in Australia raising the next generation of toddlers, preschoolers, school kids, tweens and teens."
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