The Unseen Eyes That Watch You While You Shop
Understanding buyer behaviour: how consumers interact and move about in a store environment is literally a goldmine of data that retailers should be clamoring for. That’s why this solution ‘Get Turn Style’ will probably do very well. Simply, they track the anonymous signals emitted by consumers mobile devices in any given store location to track how they move about, where they hover and with which promotions and offers they engage. Simple, smart, and very powerful.
It All Happened In A Single Second
With all the online activities we engage with all the time, it’s often easy to escape the actual size of the connected universe we participate in. Being connected makes us feel like we are always only a click away from the latest information relevant to us. That’s why this very simple little application is so cool. It’s a dynamic infographic that represents the volume of some key online activities like: video uploads and status updates. The design is very basic, but that’s why it brings the message home. See it here
Up Next, Your Printed Lunch
3D printing is officially the coolest thing on the planet right now, it slots in right after drones and robots in space. Cornucopia is a concept 3D food printing system that uses canisters of frozen ingredients and would be able to create recipes to the letter of the order. A secondary Chef system would also be able to augment existing protein like fish or steak; adding ingredients and heating them to complete the recipe. The future is very much now.
Controlling Stress Through A Biosensing Game Controller
Combining some neuroscience smarts and gaming, the developers of PIP, a biosensory device that measures your stress levels have run a successful Kickstarter project to bring a first of a kind gaming experience that will actively reduce stress. Connecting to your gaming device via bluetooth, the device pairs with a number of different apps and games and by altering your state of stress and arousal you can control the action on screen.
Making Food Fun
Most people seem quite happy to eat their food in a pretty traditional fashion, but we also probably all know someone who likes to play with theirs. If you know someone like that, then perhaps this might be something they might like. Pixelate is a Guitar-Hero-style eating game in which players compete in a one-minute showdown to see who can eat the most food in the correct order. It does not have a commercial application currently, but it might be a really interesting way to deal with eating disorders.
Please login with linkedin to comment
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]