Colour In a QR Code to Prove You’re a Good Tattoo Artist
QR code designs are ugly. But they’re also intricate. Bergge Tattoo utilised the latter insight to form the basis of a recruitment print ad for new tattoo artists. If a budding tattoo artist had a steady enough hand to accurately colour in a faded QR code on the ad, then the code would become scannable and the artist could access the job application page.
Ray Ban Analogue Photo Filter
Ray Ban has produced an analogue photo filter app called ‘Ambermatic’, which proves that wearing sunglasses is like wearing a real life retro filter. After you snap a photo with the app, it’s sent to the Ambermatic machine on display in the Ray Ban flagship London store. The machine then projects your photo and reshoots it through a camera positioned behind a pair of Ray Ban sunglasses. Finally the photo is sent back to you and displayed on the brand’s website.
NY Times Sells Ads Based on Trending Stories
The New York Times has launched a new ad product based on trending Twitter stories. Called ‘Sparking Stories’, the product does away with ad placement based on content targeting and allows advertisers to place ads on stories that are gaining the most traction in social media. The New York Times website is synced with the social media analytics tool, Cascade, to provide seamless and real time placement to whichever stories are being read and shared the most.
The Easy Way to Digitally Delete an Ex
You can’t always avoid bumping into exes after breaking up in the physical world, but thanks to a new app called ‘KillSwitch’ you can now do it in the digital world. Once connected to your Facebook, the app allows you to delete any mention or photo of your ex (or anyone else for that matter) in one move, making, as they say, “breakups suck less”.
Billboard Creates Water out of Thin Air
With a billboard that generates purified drinking water, Lima’s University of Technology and Engineering may just have created the world’s most useful ad. Drawing water from the humid air, the billboard not only showcases the universities’ capabilities but also solves the real issue of civilians being forced to draw water from polluted wells.
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Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]