Digital Degustation

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Colour In a QR Code to Prove You’re a Good Tattoo Artist

QR code designs are ugly. But they’re also intricate. Bergge Tattoo utilised the latter insight to form the basis of a recruitment print ad for new tattoo artists. If a budding tattoo artist had a steady enough hand to accurately colour in a faded QR code on the ad, then the code would become scannable and the artist could access the job application page.

Ray Ban Analogue Photo Filter

Ray Ban has produced an analogue photo filter app called ‘Ambermatic’, which proves that wearing sunglasses is like wearing a real life retro filter. After you snap a photo with the app, it’s sent to the Ambermatic machine on display in the Ray Ban flagship London store. The machine then projects your photo and reshoots it through a camera positioned behind a pair of Ray Ban sunglasses. Finally the photo is sent back to you and displayed on the brand’s website.

NY Times Sells Ads Based on Trending Stories

The New York Times has launched a new ad product based on trending Twitter stories. Called ‘Sparking Stories’, the product does away with ad placement based on content targeting and allows advertisers to place ads on stories that are gaining the most traction in social media. The New York Times website is synced with the social media analytics tool, Cascade, to provide seamless and real time placement to whichever stories are being read and shared the most.

The Easy Way to Digitally Delete an Ex

You can’t always avoid bumping into exes after breaking up in the physical world, but thanks to a new app called ‘KillSwitch’ you can now do it in the digital world. Once connected to your Facebook, the app allows you to delete any mention or photo of your ex (or anyone else for that matter) in one move, making, as they say, “breakups suck less”.  

Billboard Creates Water out of Thin Air

With a billboard that generates purified drinking water, Lima’s University of Technology and Engineering may just have created the world’s most useful ad. Drawing water from the humid air, the billboard not only showcases the universities’ capabilities but also solves the real issue of civilians being forced to draw water from polluted wells.

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The Try-On Evolution: Levi’s Join Bitmoji On Snapchat
  • Media

The Try-On Evolution: Levi’s Join Bitmoji On Snapchat

From Friday, December 4, Snapchatters and Bitmoji users will be able to pair with their own Bitmoji avatars with Levi’s casualwear apparel. The Levi’s x Bitmoji designs will also appear across a variety of experiences on Snapchat including Chat and games, on the Snap Map and in Lenses. All products will be available for purchase […]

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 
  • Advertising

Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram 

John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020
  • Media

Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020

After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]