Video Game Dispenses Beer
Big Boss Brewing Company in the US have developed a novel way for people to sample their beer – by arcade game. Called The Last Barfighter, the game is intended for festivals and bars. Players place their pint glass in a dispenser below screen, then battle it out in classic arcade fighter style. The winners glass is then automatically filled with Big Boss Brewing beer.
Nivea Sunny Day Alarm Clock
It’s not often that you set your alarm to get up early to go to the beach (unless you’re a surfer), but suppose you did, Nivea in Brazil have launched an alarm app to help. By synching with a local weather channel, the alarm gives the user the ability to program the alarm to only sound if the temperature is above a certain level.
Waiting in line to use the toilets at festivals isn’t fun. Not so at Argentina’s Personal Fest. To make the wait more entertaining, they’ve installed an audio-visual show on the front of seven Porta-Loo doors that only engage once the toilet becomes occupied. Like a sampling machine, each toilet makes up a different component of an overall tune. Once seven toilets are occupied, the tune becomes complete.
Send Your HeartBeat for Valentine’s Day
Just in case regular Valentine’s Day cards aren’t heartfelt enough, Rebtel, a mobile/web telecommunications company in Sweden, have built an app that lets you record and send your very own heartbeat. Place your finger over your phone’s camera, and the app measures your heart rate by detecting subtle changes in colour. Your beating heart is then animated and ready to be sent to your lover.
Brands Can Now Monitor for Image Mentions
Thanks to a new start-up called GazeMetrix, marketers now have a new metric to monitor for their brands – image mentions. Using image recognition software, the start-up scans the social web to find images that feature brands. The tool works much like any other social monitoring service such as Radian6 and gives marketers the ability to understand who, how, where and why their customers are taking images of their brand.
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Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]