San Francisco Lose Super Bowl but Win Pudding
Shortly after losing the Super Bowl, San Franciscans were notified of a mass pudding drop orchestrated by JELL-O in order to lift the town’s spirits. A humorous video explained the drop and directed people to a microsite where they could receive information on the drop zones and coupons. To further lift spirits, the site also offered the Baltimore blocker – a chrome app that automatically censors any page you’re viewing that mentions the Raven’s win.
QR Codes Set In Stone
The city of Rio de Janeiro has laid the first of thirty QR codes in stone pavers along famous tourist destinations such as Ipanema Beach. Resembling mosaics, the codes provide historical information about their destinations when scanned and are perhaps the first QR codes to look aesthetically pleasing. Whether they suffer the same fate as most QR codes (little to no consumer use) is yet to be determined.
New York Times Launches Start Up Program
The New York Times are the next to join the increasingly long list of companies to offer in-house start-up programs to bolster their own innovation. Called Timespace, the program (like others) swaps desk space, mentorship and investment opportunity, for access to the minds of early stage media entrepreneurs.
Cadbury Allows You To Personalise Chocolate
Naked and Cadbury in the UK have given us a new reason to buy more chocolate – because it’s personalised. Called Joyville Made, the service allows users to personalise the famous purple wrapper by renaming it and adding messages and images before sending the bespoke chocolate to a friend.
Bang With Friends, Professionals and More
Bang With Friends is the latest in a slew of controversial apps that seem to be launching this year. The service is simple. Connect your Facebook account to the web app, select the friends you’d be “down to bang” and if they’re using the app and have marked you in the same manner, then both parties are notified. A LinkedIn spin off, Bang With Professionals, has also popped up, as well as a more subtle Facebook version, Would Love 2, which replaces ‘bang’ with ‘date’.
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Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]