BlueArc Group has spun off a new “full-service” digital agency called ArdentDigital in “response to client feedback” with Westpac, Virgin Mobile, Colliers International and Freedom Furniture as foundation clients.

The new agency will be headed by CEO Scott Porter and commercial director Ben Eames with Joe Smith as creative director and offer user experience, design, video and content marketing.

Eames said the vision is “to be Australia’s leading full- service digital agency” while Smith added: “At the core of everything we do is a firm commitment to listening to our clients in order to fully understand their business and marketing objectives, and to inspire, challenge and excite our clients, helping them to define and realise their digital vision.”