Has the love-affair between AAMI’s poster girl Rhonda and her Balinese squeeze Ketut gone Kaput?
The latest instalment in the holiday romance by Ogilvy Melbourne shows Rhonda being swept off her feet at her high school reunion by the school jock, Trent Toogood.
Ketut shows up late with a bouquet of flowers but Rhonda and Toogood are no where to be seen.
Social media will play a major role in the campaign which also includes online, outdoor and radio ads as well as experiential activation and promotions.
Badjar Ogilvy’s general manager Michael McEwan said: “Through the incredible reaction the campaign has had on social media, we knew fans were keen to see where the relationship would head, so we’ve brought the two back together along with a new romantic interest. The central theme still remains that good drivers deserve attention, but leaves viewers questioning who Rhonda will choose. Who knows where it might end?”
http://www.youtube.com/watch?v=VnJYxgTvNPI
Credits: client AAMI, executive manager marketing Richard Riboni, creative agency Ogilvy Melbourne, chief creative officer Steve Back, creative group head Nicholas Desira, copywriter Lenna Boland, art director Jesse McCormack, group account director Matt Rose, senior account manager Toby Gill, strategy director Eugene Catanzariti, director Tony Rogers, producer Jason Byrne, production company Guilty, post production The Butchery.
