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B&T > Advertising > Are Rhonda and Ketut kaput?
Advertising

Are Rhonda and Ketut kaput?

Staff Writers
Published on: 19th August 2013 at 1:44 PM
Staff Writers
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2 Min Read
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Has the love-affair between AAMI’s poster girl Rhonda and her Balinese squeeze Ketut gone Kaput?

The latest instalment in the holiday romance by Ogilvy Melbourne shows Rhonda being swept off her feet at her high school reunion by the school jock, Trent Toogood.

Ketut shows up late with a bouquet of flowers but Rhonda and Toogood are no where to be seen.

Social media will play a major role in the campaign which also includes online, outdoor and radio ads as well as experiential activation and promotions.

Badjar Ogilvy’s general manager Michael McEwan said: “Through the incredible reaction the campaign has had on social media, we knew fans were keen to see where the relationship would head, so we’ve brought the two back together along with a new romantic interest. The central theme still remains that good drivers deserve attention, but leaves viewers questioning who Rhonda will choose. Who knows where it might end?”

http://www.youtube.com/watch?v=VnJYxgTvNPI

Credits: client AAMI, executive manager marketing Richard Riboni, creative agency Ogilvy Melbourne, chief creative officer Steve Back, creative group head Nicholas Desira, copywriter Lenna Boland, art director Jesse McCormack, group account director Matt Rose, senior account manager Toby Gill, strategy director Eugene Catanzariti, director Tony Rogers, producer Jason Byrne, production company Guilty, post production The Butchery. 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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B&T > Advertising > Are Rhonda and Ketut kaput?
Advertising

Are Rhonda and Ketut kaput?

Staff Writers
Published on: 19th August 2013 at 11:09 AM
Staff Writers
Share
2 Min Read
SHARE

Has the love-affair between AAMI’s poster girl Rhonda and her Balinese squeeze Ketut gone Kaput?

The latest instalment in the holiday romance by Ogilvy Melbourne shows Rhonda being swept off her feet at her high school reunion by the school jock, Trent Toogood.

Ketut shows up late with a bouquet of flowers but Rhonda and Toogood are now where to be seen.

Social media will play a major role in the campaign which also includes online, outdoor and radio ads as well as experiential activation and promotions.

Badjar Ogilvy’s general manager Michael McEwan said: “Through the incredible reaction the campaign has had on social media, we knew fans were keen to see where

the relationship would head, so we’ve brought the two back together along with a new romantic interest. The central theme still remains that good drivers deserve attention, but leaves viewers questioning who Rhonda will choose. Who knows where it might end?”

http://www.youtube.com/watch?v=VnJYxgTvNPI

Credits: client AAMI, executive manager marketing Richard Riboni, creative agency Ogilvy Melbourne, chief creative officer Steve Back, creative group head Nicholas Desira, copywriter Lenna Boland, art director Jesse McCormack, group account director Matt Rose, senior account manager Toby Gill, strategy director Eugene Catanzariti, director Tony Rogers, producer Jason Byrne, production company Guilty, post production The Butchery. 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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//

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