The Australian Marketing Institute has unveiled a new brand identity.
The new look follows a study the AMI conducted last year on marketing and the role of the AMI, which led to the organisation penning a three-year strategic plan.
The plan includes a professional development program, the launch of Marketing in the Boardroom for directors and CMOs, and developing a new brand positioning and identity.
The AMI, now in its 80th year, hopes its new brand identity reflects the belief that marketing has the power to transform businesses and that marketers have a proactive role to play in leading their organisations.
