The Australian Marketing Institute has unveiled a new brand identity.

The new look follows a study the AMI conducted last year on marketing and the role of the AMI, which led to the organisation penning a three-year strategic plan.

The plan includes a professional development program, the launch of Marketing in the Boardroom for directors and CMOs, and developing a new brand positioning and identity.

The AMI, now in its 80^th year, hopes its new brand identity reflects the belief that marketing has the power to transform businesses and that marketers have a proactive role to play in leading their organisations.