Study Shows 92% Of Health Mag Readers Are Advocates For Advertised Brands

Study Shows 92% Of Health Mag Readers Are Advocates For Advertised Brands

The health category has proven its place in the marketplace of magazines, from online and print products, to female and male oriented.

And if new and exclusive data, provided to B&T by magazine industry body group Magazine Networks, is anything to go by, this category is also increasingly influential over its readers.

According to the research, 84 per cent of readers of health mags trust the advice found inside the pages, while 81 per cent feel more informed once they turn the last page.

Talking to B&T about the authority of health mags, Pacific Magazines’ GM of fashion, beauty and health, Jackie Frank, said, “They cut through the clutter (and all the conflicting information) to deliver smart, science-backed advice that actually makes our reader’s lives better. In addition to delivering great content on every channel, we keep our finger firmly on the pulse of what’s happening in the health world.

“The health category inspires and motivates readers across print and digital in different ways. Health as a subject has become increasingly relevant to consumers, and for many is now a more dominant focus than ever before.

mens-health-australia-february-2016

“Print is a reader’s health companion – it engages in a friendly tone, inspires and motivates, entertains. Digital relays the information while print adds the elements of guidance and support in a much more intimate environment.”

Within these mags, 79 per cent of readers believe the ads are curated to suit them, while two out of three are influenced by the ads, making them ripe for the picking when it comes to brands advertising in print.

The study showed that 79 per cent of readers feel the ads have been chosen to suit readers ‘like them’, while 69 per cent find the advertisements interesting.

A further 66 per cent claimed they’re influenced by ads in the magazines, while the recommended or featured products inside the contents have influenced 63 per cent.

For brands who advertise in health magazines, there appears to be no shortage of benefits, including driving advocacy in readers by 92 per cent and boosting desire by 75 per cent.

Frank added, “Health is no longer a niche category. It’s a lifestyle philosophy that is now a mainstream genre, in which consumers proudly invest their time and money.

1483530362165_Women_s_Health_Australia_-_February_2017

“Consumers who are willing to invest in their own health and wellbeing are prepared to spend whatever it takes to look and feel fantastic. They are an affluent, cashed up audience, which is a great target market  for our advertisers.

“Health and fitness magazines are able to bring their content and advice to life with instructional fitness videos, major outdoor consumer events and ideas that demonstrate a healthy lifestyle with food, activities and exercise.

“For a growing number of people around the world, health and wellbeing have become THE new status symbol.”

 




Latest News

Icon Agency Empowers Victorian Students With UX Design Principles
  • Marketing

Icon Agency Empowers Victorian Students With UX Design Principles

Icon Agency’s Digital UX design team has partnered with Visual Communication Victoria (VCV) to provide an enriching presentation for secondary school students across Victoria. The session aimed to teach students UX design principles with a human-centred approach. Tailored for VCE Visual Communication Design students as part of their Unit 3 curriculum, the presentation focused on […]

Tracksuit Secures $20.5M To Fuel The Future Of Brand Tracking
  • Marketing

Tracksuit Secures $20.5M To Fuel The Future Of Brand Tracking

Tracksuit has announced it has raised $20.5 million AUD in Series A funding, led by Silicon Valley-based firms Altos Ventures and Footwork. Lead Image: Matt Herbert & Connor Archbold The funding marks the company’s second external investment, reaching a staggering valuation of $142.9 million AUD and achieving $9.5 million ARR in just under three years. […]

She Creates Unveils Dynamic New Approach for 2024
  • Marketing

She Creates Unveils Dynamic New Approach for 2024

She Creates has revealed its plans for 2024 with a new committee and revamped structure to support women in the creative industry. Lead image: Amy Lambert & Elise Rundell She Creates is a volunteer-run, not-for-profit organisation dedicated to inspiring, promoting and representing women in the creative communications industry of Adelaide. “As we start this new […]

Credit Union SA Partners With Local Agency, KWPX, To Say “We CU SA”
  • Campaigns

Credit Union SA Partners With Local Agency, KWPX, To Say “We CU SA”

Credit Union SA has partnered with a local South Australian integrated agency, kwpx, on a new brand campaign, ‘We CU SA,’ that highlights their love for the state. The recently launched large-scale brand campaign showcases Credit Union SA as one of the last remaining credit unions solely focused on South Australian members. The campaign captures […]

Three Major Wins For Atomic 212°
  • Advertising

Three Major Wins For Atomic 212°

Atomic 212° has continued its 2023 winning streak into the new year with the announcement of three new clients: VetPartners, Adyen and UKG. Lead image: Claire Fenner VetPartners is Australasia’s leading veterinary practice management company, with a community of 4,500 people in more than 250 practices plus training centres, a vet nurse training school and […]

Chloe Hooper Talks MOOD x Mental Health Record Attempt For Cannes In Cairns
  • B&T Exclusive

Chloe Hooper Talks MOOD x Mental Health Record Attempt For Cannes In Cairns

Cannes in Cairns revellers at the ready, we’ve got the low down on the MOOD x Mental Health First Aid Course taking place at this year’s Cannes in Cairns. The industry-first course will see attendees certified as mental health first aiders, to help colleagues manage their mental health. Chloe Hooper, the founder of Bare Feat […]

Avid Collective Nabs Niki Jones From Junkee Media As New Head Of Enablement & Operations
  • Media

Avid Collective Nabs Niki Jones From Junkee Media As New Head Of Enablement & Operations

Avid Collective has officially announced the appointment of former Scout Publishing and Junkee Media executive Niki Jones (lead image) as its new head of enablement operations. In the newly created role, Jones will be responsible for overseeing operational activities across various arms of business with a focus on partner engagement. “Niki’s appointment comes at an […]