6 Cringeworthy Live TV Blunders
In honour of the antics of a passionate Rabbitohs supporter on TV earlier in the week, Vizeum Sydney’s digital director Jane Clinch takes a look at some of the most memorable live TV gaffes from the past few years.
Ah the perils of live TV. Whilst there are constantly live moments being captured and broadcast, when it comes to the unexpected, for networks it can be a PR or legal disaster. For viewers, it’s often comedy gold, or for the more conservative, a source of extreme outrage.
By now you have no doubt seen the footage of Tom Steinfort reporting in front of a crowd of South Sydney supporters during Monday’s 6pm Channel Nine news bulletin when a man in the background pulled down his shorts, in a naked, hip thrusting salute to his beloved Rabbitohs.
(Skip to 0.27)
In honour of these antics let’s take a look back at some memorable live media gaffes over the past few years. Enjoy!
1. Nipplegate
The infamous 2004 Superbowl halftime show, where Janet Jackson’s wardrobe malfunction revealed her breast during a performance with Justin Timberlake. Conservative America was outraged. The incident led to a five-second TV delay for all future performances and some career affecting backlash for Jackson. Apparently the move was supposed to reveal Jackson’s red lace bra, though the lace undergarment was accidentally removed along with the outer layer. Watching it closely, it still seems pretty staged to me
(Skip to 4:07)
2. Jennifer Hawkins loses her skirt
In 2004 during a televised fashion parade at Westfield Miranda, Australia’s very own Miss Universe Jennifer Hawkins had her own wardrobe malfunction. After accidentally standing on her skirt, the whole thing falls to the ground as Jenn hurriedly tries to cover her behind as she rushes off stage. It was criticised as a stunt, though Jenn still maintains it was nothing more than a devastatingly, embarrassing accident.
3. Sarah Murdoch’s winner reveal blunder
It’s not always about showing a bit too much skin, sometimes words alone are enough to do the damage. Who could forget Australia’s Next Top Model host Sarah Murdoch mistakenly announcing the wrong name during the 2010 season finale. Awkward! This mistake led to Kelsey (the first winner announced, though not actual winner) receiving an overseas trip and her own $25,000 cash prize.
(Skip to 1:00)
4. Miss Teen USA
The many pageants of America, the gift that keeps on giving. Let’s revisit the 2007 Miss Teen USA pageant, when the South Carolina contestant answered the question “recent polls show one fifth of Americans can’t locate The US on a world map, why do you think this is?”
Where to start, so many gems… US Americans are unable to do so because, well some people just don’t have maps for one. Somehow South Africa and Iraq get a mention, though it’s not clear why. Oh no wait, it’s because US Americans should help with their education. Even though they can’t find their own country on a map.
Don’t skip any of it, watch the whole 0.48 seconds. And feel better about yourself.
5. Karl Stefanovic hosts Today drunk (allegedly)
And now returning to our own backyard. Let’s revisit the Today Show the morning after the 2009 Logies, when host Karl Stefanovic, showed up to work still drunk from the night before. And look, many have probably been there before, just not on live TV.
There are a number of these videos on YouTube, I’ll just share the first one, but I’m not sure what is funnier, Karl’s random gems of input or his co-hosts reactions and their efforts to try and keep the show going.
(Skip to 4:02 to watch Karl slur a little on a “big word” or to 4:25 to watch Stevie the weatherman struggling himself and Karl sympathising)
6. Merlin’s Eviction Protest
In 2004, Big Brother housemate and evictee Merlin Luck, used his eviction segment to tape his mouth in mute protest, with a sign that said “Free Th(e) Refugees” referencing the mandatory-detention issue of the time.
This act no doubt sent producers into a spin and left host Gretel Killeen trying to fill time on air with a housemate that wouldn’t speak. It also left Big Brother a little embarrassed, given that Merlin managed to sneak in (and out) his protest props undetected.
(Skip to 0:45)
For advertisers and agencies these moments can be the source of great tactical messages, or create unwanted association with an event that they never would have anticipated. Although the risks associated with live programming are the same as with a number of other media channels, not just TV.
And whilst blame is not generally placed on the brands advertising around these moments, consumers can often put pressure on brands that remain in association with networks or programs afterwards. It is in a brand’s reaction to these moments that they can win or lose audience favour. It is the reaction that is the opportunity, and that is very dependent on each specific moment or blunder, whether involving scandal, nudity, political messaging or just a silly mistake.
Whether positive or negative, it is clear in all these instances the speed and scale moments like these are amplified. It’s not just the live TV audiences that are exposed, but the unlimited scale of the online audience. Thank you internet for giving us the ability to relive these eventful and hilarious moments. Though no doubt for those involved it’s something they just want to forget.
Please login with linkedin to comment
Clive Dickens iselect Media consumption My Local Auction private health InsuranceLatest News
TV Ratings (18/04/2024): I’m A Celebrity Wins Prime Time And Key Demos
Aussie viewers can be a harsh lot at times. Only days after Ellie Cole bled her heart out, she has been sent packing.
Effie&co Launches New ConnectAsia Division To Help Aussie Brands Market To Asian Consumers Overseas & At Home
Not provided is advice on using chopsticks and not spilling ramen down your shirt.
Cashrewards Sets Out Stall For New CMO
Thinking of applying for the Cashrewards CMO gig? Here are some insider tips that, yes, are tantamount to cheating.
‘I Ask For The TV Industry To Stand Up And Defend Itself’ – Seven Boss James Warburton Steps Down
The Seven supremo heads for the exits after five years. Here's hoping the Spotlight team organised the farewell bash.
Poh! Jamie! Adriano! Paramount ANZ reveals its tasty plans for this year’s MasterChef
It's your fan's guide to this year's MasterChef! Although no tips on how to pronounce crudités or use a un fait-tout.
Dentsu’s iProspect Partners With MOOD Tea Ahead Of May Campaign Launch
We love a Mood Tea here at B&T. Although we do store old screws and nails in the International Roast caterer's tin.
Opinion: When Culture Starts Eating Itself: Navigating The Age Of Self-eating Nostalgia
Born boss David Coupland asks is adland going through a nostalgia period? But please, no repeats of Best Of Red Faces.
Who’s Going To Cannes?! The TikTok Young Lions Winners!
It's Aussie adland's next gen! They're off to Cannes with high hopes of bringing back a Lion & a foot-long Toblerone.
Adobe Launches Express Mobile App With Firefly AI
Want to be the coolest kid at Friday staff drinks but forgot your retro Nikes? This new Adobe wizardry may do the trick.
ThinkNewsBrands & IMAA Extend News Publishing Education In Brisbane
Industry duo takes its publishing roadshow to Brisbane. Was disappointed no male attendees were wearing walk socks.
B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn
B&T TV heads to Wavemaker's Sydney digs to interview two staffers from its New York & LA digs. If that makes sense?
HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square
Much like the fête's prized chutney wears a blue winners sash, so too should this top initiative from HoMie & Champion.
Thinkerbell Takes Us Back To Summer In Latest Work For XXXX
This beer ad wants to take you back to summer! Just minus any chance of a shark attack on your morning bus commute.
Cannes Lions Unveils 2024 Programme Featuring Queen Latifah, Jay Shetty & P&G’s Mark Pritchard
Are you one of the lucky ducks heading to Cannes in June? Check out the headliner acts you'll be queueing hours to see.
Scroll Media Recruits Costa Panagos From Twitch
Costa Panagos set to bring South American flair to the Scroll offices. Assuming that he is, indeed, South American.
Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
Born around the 2000s? Need to amp up your AI creds? This guide's for you (although it's not really that age specific).
General Motors Snares Heath Walker From Scania
Do you rage about oversized American cars on our roads? You need to bail up Heath Walker at parties & industry events.
VML Launches New “Envoyage” Brand For Flight Centre
VML unveils new brand for travel operator Flight Centre. Alas, no sign of those paid actors pretending to be pilots.
Subaru Places Media Account Up For Review
Subaru puts media up for review, as adland journos get set for mandatory "agency drives off with..." headline.
TV Ratings (17/04/2024): Contestants Faced With Harsh Realities As Alone Australia Heats Up (Or Cools Down)
Alone still doing the business for SBS. Overly long train journeys not doing the business, but they persist anyway.
Ben Fordham Loses Number One Spot As Ray Hadley Celebrates 156th Ratings Win
The radio numbers are in! Discover who's off for a boozy lunch today & who's waiting for the dreaded HR death knock.
Gourmet Ice Cream Brand Connoisseur Launches New “Thrill Your Senses” Iteration, Via SICKDOGWOLFMAN
Rattling the old "truth in advertising" adage comes this ice-cream spot full of noticeably thin people.
Paramount’s Global Sales Boss: ‘Australia’s Converged Model Is A Blueprint For How I’d Like All Of Our Markets To Be’
Paramount's global sales boss gives local sales ops the thumbs up. Didn't weigh-in on the Lisa Wilkinson debacle.
TikTok Starts Testing Its Instagram Rival In Australia
In exciting news for piano playing cats & brattish pranks in shopping centres, TikTok unveils its Insta rival plans.
Man Wrongly Named By Seven As Bondi Killer Hires Lawyers
Struggling to save for a house deposit? Why not get wrongly identified by Sunrise!
Smartsheet Appoints Indie Agency Sandbox Media To Its Media Account
Can't stand your colleagues? Like to dob them in when they miss a deadline? These work management platforms are ideal.
Boss Not Letting You Come To Cannes In Cairns? Use This Business Case To Convince Them!
Stingy boss won't spring for a ticket to Cairns? Add this to your persuasive argument repertoire. Or grovel.
Alt/shift/ Brisbane Builds Portfolio With Ausbuild Creative, PR, Content & Social Account Win
The Brisbane comms/PR agency lands constructor Ausbuild. Also hoping for a discount on its new glass conservatory.
Young Guns Versus The Old Guard: Who Adds More Value to Our Industry?
Cannes In Cairns poking this hornet's nest in a lively debate. Just so long as the oldies can get up the stairs.
70% Of Aussies Don’t Have Green Power Plans ENGIE Says In Major Brand Campaign Via HERO
Are you the notorious "light leaver on-er" in your flatshare? Quell any infighting with this green energy news.
PrettyGood Launches Offering Brand & Media Solutions For Australasian SMEs
B&T applauds the charitable nature of this new agency. Although we'd hate to see it impact any Chrissie present sends.
A Blunt End: Dolphins Medicinal Cannabis Sponsorship At Risk
Yes, it's another NRL drug story. Yet, thankfully it doesn't involve coke in Kuta during the off-season.
Slew Of New Creative Hires At Leo Burnett Australia
Ahhh, all black! The outfit of choice for agency creatives, David Jones staff and everyone in Melbourne.
Under Armour Unveils Local “Live in UA” Campaign
American apparel brand set for yet another tilt at the Aussie market, as Nike declares "we'll see about that".
Pepsi Launches New Look, Refreshing Classic Fashion Staples Via Special PR
Are you always the bridesmaid, never the bride, as the old saying goes? How do you think Pepsi feels?
Pure Blonde Returns To A Place Purer Than Yours In New Campaign Via The Monkeys
B&T's always been a huge fan of the 'drink yourself thinner' diet plan. So big thanks to Pure blonde, vodka & tequila.