Purchase journey specialists 31ST:SECOND have kicked off 2017 on a high, celebrating the addition of Brown-Forman to their impressive client portfolio, after a  comprehensive  pitch process.

Mary Raymond, shopper marketing manager, Jack Daniel’s Family of Brands, said, “We look forward to partnering with 31ST:SECOND, as we draw upon their strong team of shopper marketing specialists to help us on our mission to stimulate a richer shopper experience and drive value growth for the Jack Daniel’s Trademark and our retail partners”.

“Our appointment sees 31ST:SECOND taking responsibility for driving Shopper Marketing innovation of Brown Forman’s flagship, Jack Daniel’s, in both on and off premise & strengthen its position as the #1 valued spirit brand in Australia” Vaughan Kerr, managing director, 31ST:SECOND, added.

31ST:SECOND’s appointment takes effect immediately.