The Gunn Report has released Cases for Creativity 2014, a study that identifies the campaigns that have won both a Cannes Gold Lion for creativity and a 2014 Gold Effie for effectiveness.
Representing the high watermark of advertising achievement, 12 campaigns have accomplished such a feat in 2014 and show the ability for creativity in all its forms to drive extraordinary results. Traditional TVCs sit alongside PR stunts, technology experiments, and good old-fashioned consumer promotions.
Created by BBDO, BETC, Leo Burnett, Mayo Publicidad, McCann, Ogilvy & Mather, Saatchi & Saatchi and TBWA, the 12 campaigns hail from Argentina, Australia (x2), Brazil (x2), France, New Zealand (x2), Peru (x2), UAE and USA.
The Cases for Creativity 2014 are:
- “A Boy And His Atom” for IBM by Ogilvy & Mather, USA
- “Baby&Me” for Evian by BETC Paris, France
- “Bentley Burial” for Brazilian Association of Organ Transplants by Leo Burnett Tailor Made, Brazil
- “Catch a Million” for DB Breweries by Saatchi & Saatchi, New Zealand
- “Dumb Ways to Die” for Metro Trains Melbourne by McCann Melbourne, Australia
- “Happy ID for Coca-Cola” by McCann Erickson, Peru
- “Mistakes” for New Zealand Transport Agency by Clemenger BBDO Wellington, New Zealand
- “Potable Water Generator” for Universidad de Ingeniería y Tecnología by Mayo Publicidad, Peru
- “Share A Coke” for Coca-Cola by Ogilvy & Mather Sydney, Australia
- “The 1000 Miles of Luca” for Consejo Publicitario Argentino by TBWA, Argentina
- “The Autocomplete Truth” for UN Women by Memac Ogilvy – DXB, United Arab Emirates
- “The Unlaunch of the Volkswagen Kombi” for Volkswagen by Almap BBDO, Brazil
Author of the study, James Hurman, founder of the Auckland based innovation consultancy, Previously Unavailable, says, “Effectiveness continues to defy media categorisation, but the one thing this diverse group of ideas have in common is that people saw fit to share them; and only the most engaging creative ideas executed by the most talented people will be shared.”
Lead image via Ogilvy.
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]
In this guest post, Ania Kubiak (main photo), A/NZ country manager at Lucid, offers her tips on how to align your brand with customers’ fast-moving expectations… In today’s digital world, the speed at which consumers’ perspectives and opinions on political and social environments is changing faster than ever before. Consumers are inundated with new information […]
Cartology, the retail media business of Woolworths Group, has further expanded its team with Martin Wood (pictured below) been promoted to head of strategic partnerships and Matt Gower (main photo) has joined the business as senior manager of research and insights. Wood will lead a new team dedicated to servicing the retail media business’s largest […]
CondÉ Nast, the publisher of publications such as VOGUE, Vanity fair, Pitchfork and The New Yorker has agreed to raise the minimum wage for employees after a campaign by the New Yorker union. The union had previously organised a protest, which saw New Yorker staff demonstrating outside VOGUE editor-in-chief Anna Wintour’s home. Placards at the protest had […]
GoDaddy has announced it has been named as the official website builder partner of the Australian Olympic team for the Tokyo 2020 Games. GoDaddy has a history of supporting entrepreneurs and small business owners in Australia. Many Australian Olympic athletes are small business owners themselves, running businesses and side hustle to help support the pursuit […]
MDC Partners (NASDAQ: MDCA), the company that owns agencies including 72andSunny, Anomaly and Media Kitchen, has expanded its global footprint in a partnership with This Is Flow. The Australian based indie will become MDC’s affiliate media planning and buying agency across Australia and New Zealand and will help manage global clients and participate on global pitches etc. however This is Flow will still remain 100% independent.
DoubleVerify has announced the expansion of a partnership with The Trade Desk to include activation of DV Custom Contextual, which will enable programmatic advertisers using the platform to target relevant audiences in a privacy-safe manner that does not utilize cookies or personally identifiable information. The Trade Desk now supports a comprehensive suite of DV’s pre-bid […]
Swinburne University of Technology has launched a series of Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]
PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]