The latest Roy Morgan data has revealed social media newcomer TikTok has already garnered 1.6 million Australian users.
The video-sharing app is particularly popular among females, who comprise of over two-thirds (1.1 million) of the Australian user base.
“In the increasingly inter-connected and seamless digital world in which we all live perhaps the most reliable constant we can observe is never-ending change – and it is with this in mind that we bring you news of the new social media network on the block, TikTok,” said Roy Morgan CEO Michele Levine.
The platform has also enjoyed success with the younger market, Levine said.
“TikTok is no doubt an unknown quantity to many Australians, but it is increasingly popular amongst the ‘digital natives’ of Gen Z (born 1991-2005) and Gen Alpha (born since 2006),” she said.
“Already over 1.6 million Australians are using TikTok in an average four weeks and this includes nearly 540,000 in Gen Alpha and over 670,000 in Gen Z – over 1.2 million across these two youngest generations.”
For ‘Gen Alpha’ – those born after 2006 – TikTok is now more popular than Instagram, Facebook and Pinterest.
Only YouTube is more popular than TikTok for Gen Alpha.
Levine explained this is in part due to the fact videos on YouTube are readily available, without the need to set up an account.
Over three-quarters (76 per cent) of Australians aged between 6 and 13 are already on some type of social media, according to the data.
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