Instagram Is The Most Influential Social Marketing Tool

Instagram Is The Most Influential Social Marketing Tool

research finds Instagram is the most effective social marketing tool, outpacing Facebook, YouTube, Twitter and celebrities when it comes to influencing consumers.

B&T Magazine
Posted by B&T Magazine

The study, commissioned by Japanese app Takumi, finds Instagram delivers more sales and consumer actions than other other social platform. Facebook placed second in terms of social contenders, followed by YouTube and finally blogs – which were found to be the least influential medium overall.

Millennials were found to be the most responsive group, with 68 per cent of 18-24 years old claimed they are more likely to buy something after someone they follow on Instagram shared it. Just over a majority, 54 per cent of respondents said they bought products after spotting them on the channel.

Here are the top 15 biggest influencers on consumer behaviour:

1. Friends

2. Family

3. Partner

4. Customer reviews

5. Television

6. Instagram

7. Facebook

8. An advert

9. Colleagues

10. Newspapers & magazines

11. YouTube

12. Twitter

13. Radio

14. Celebrities

15. Blogs

While Instagram topped the social list, consumers said word-of-mouth was still the most powerful way to influence decisions.