The talent in the new Nuttelex TV commercial by The Sanford Partnership wasn’t found on a casting reel, it was found deep in the jungles of Borneo.
To highlight the new palm oil free spread from Nuttelex, a small team from The Sanford Partnership flew in to Borneo to film rescued and orphaned orangutans at the Orangutan Foundation International Care Centre in Kalimantan, as well as orangutans released back into the wild in the Tanjung Puting National Park.
The new spread is one of the first spreads in the world to be made with coconut oil, not palm oil. Beside the significant health advantages of coconut oil, the fact the spread does not contain any palm oil is good news for the orangutans of Borneo.
Nuttelex have pledged a donation from every tub of the new Coconut Oil spread to OFI Australia. The money will be used to buy, protect and replenish natural habitat in Borneo.
The team, headed by CD Matt Burgess, met a host of wonderful animals and people on the shoot, including Dr Birute Galdikas, founder of Orangutan Foundation International.
“To meet Dr Galdikas and get her blessing was a tremendous honour. We are also extremely grateful to Kobe Steele, President of Orangutan Foundation International – Australia. This project would not have been possible without her passion and support.” Burgess said.
The TVC was shot by veteran DOP Barry Malseed and Emmy award winning composer Christopher Elves donated his time to work on the project.
The campaign will run in Melbourne initially from February 11 with a national campaign planned.
Agency: The Sanford Partnership
Client: Nuttelex Foods Pty Ltd
Creative Director: Matt Burgess
Creative Team: Matt Burgess and Darren Winter
Account Director: Daniel Loukidis
Production House: Hub Productions
Producer: Simon Hoy
DOP: Barry Malseed
Music: Christopher Elves
Editor: Marco Damiano