Zurich Extends Partnership With Melbourne Football Club

Zurich Extends Partnership With Melbourne Football Club

Zurich has been co-principal partner of Melbourne Football Club since 2018 and the sponsorship arrangement broadened in 2020 when Zurich also became co-Principal Partner of the club’s AFLW team.

CEO of Zurich life & investments, Justin Delaney, expressed his excitement at being able to continue the successful partnership.

“We’re thrilled to extend our partnership with Melbourne Football Club. Since 2018, we’ve had the opportunity to experience the Club’s fantastic culture, strong values, and passion first-hand. It’s exciting to see this reflected in their recent on-field performance,” he said.

Melbourne CEO, Gary Pert expressed his appreciation to Zurich for its continued commitment and ongoing support.

“Zurich has always been committed to supporting our entire club and have been particularly strong supporters of our AFLW program and the work the club undertakes in the community space,” said Pert.

Over the length of the sponsorship, Melbourne Football Club and Zurich have worked in partnership to deliver impactful community initiatives, most recently delivering the ‘Goals for Good’ campaign. This collaboration between Melbourne Football Club and Zurich’s community mental health program Tackle Your Feelings – saw football equipment valued at $20,000 donated to 60 junior clubs through the AFLW season. Zurich was recently awarded the ‘Community Initiative of the Year’ for this initiative at the 2021 Financial Standard Max awards.

Delaney spoke to the cultural alignment that exists between the two organisations on diversity, community and inclusion.

“Partnering with Melbourne helps to strengthen Zurich’s reach across many important diversity and community initiatives. We’re proud to have Neville Jetta as one of our Tackle Your Feelings’ ambassadors, helping to champion positive change in mental health. We are also proud to support the Dees’ efforts around important causes like FightMND and the Reach Foundation.”

The partnership provides Zurich with a continued platform to connect with customers, partners, employees and the Australian community and to build brand strength. Zurich’s logo will continue to be featured on the front of the Demons’ men’s guernseys and displayed on the back of the Demons’ AFLW guernseys.




Please login with linkedin to comment

Melbourne Football Club Zurich

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]