You may have noticed that Channel Seven has been flogging the pants off its new reality food program, Zumbo’s Just Desserts, for the last few weeks, or you may have been living under a rock. Either way, you can’t ignore the fact that last night it officially kicked off, and Twitter was none too impressed.
Despite a preliminary audience of 1.08 million according to OzTAM figures, the third highest of the night (which left Seven with the top three programs overall), social media has roasted the show as a MasterChef rip off, unadulterated hell and drab, dull and flat. Ouch.
Compared to other programs of the night, Zumbo beat out Nine’s The Block (961,000) and Ten’s Australian Survivor (734,000).
In case you missed the teaser, here’s the premise of the show:
The eventual winner will take home $100,000 and will have their dessert featured in Zumbo’s stores.
But now to Twitter’s reception:
— Jamie Collins (@JamieCollins) August 22, 2016
Achingly boring – sweeter than a half sucked toffee apple – I think I’ll crank up the microwave and watch it turn around #JustDessertsAU
— Michael Tate (@equisnocti) August 22, 2016
— William Buck (@iamwilliambuck) August 22, 2016
Words to describe #JustDessertsAU drab, drudging, dull, flat, ho hum, insipid, irksome, lifeless, monotonous, mundane, uninteresting, vapid
— Adam (@adampongrass) August 22, 2016
Sheer, unadulterated hell. & that was just the weeks of trailers. The show is actually much worse. #JustDessertsAU
— Philip Darbyshire (@PDarbyshire) August 22, 2016
Were all the contestants given an Xanax prior to the show? The pace is putting me to sleep. #JustDessertsAU
— nyckate (@nyckate16) August 22, 2016
— CatmanForever (@CatmanForever) August 22, 2016
— Molk’s Just Desserts (@SteveMolk) August 22, 2016
Maybe it’s just me but I feel like Zumbo and Khoo have the combined charisma of a potato #JustDessertsAU
— Rhiannon (@Rhi_Pascoe) August 22, 2016
A new global report on the damaging effects of promoting fossil fuels has singled out Australia as being uniquely compromised by agencies lobbying for oil, gas and coal. The joint study by Australian organisations Comms Declare and Clean Creatives lists the 90 advertising, marketing and PR agencies that have hampered cuts to greenhouse gas emissions […]
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]