Tabasco, the legendary pepper sauce, has appointed Zing as its new PR and activations agency.

Family owned and operated since 1868 by the McIlhenny family, Tabasco has engaged Zing to build awareness of its range of products, specifically within the foodservice industry.

Zing is tasked with showcasing the history of Tabasco Brand, its diversity of use and flavours and driving awareness of its craft, heritage and versatility.

The agency’s win encompasses foodservice PR, activations, chef engagement and digital content, and will see Zing leverage its 17-year FMCG history.

Tabasco Brand manager, Anthony Fotoulis said, “We were delighted with the creativity, passion and strategic approach Zing presented in the pitch. They showcased a thorough understanding of our brand.”

Head of Zing, Anna MacIntosh said, “Tabasco is a world-leading brand so we are delighted to be appointed to the business and support their work with the foodservice industry. It’s a really exciting win for the agency.”