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Reading: Zing Heats Up Its PR Offering With Tabasco Brand Win
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B&T > Marketing > Zing Heats Up Its PR Offering With Tabasco Brand Win
Marketing

Zing Heats Up Its PR Offering With Tabasco Brand Win

Staff Writers
Published on: 19th April 2017 at 9:53 AM
Staff Writers
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Tabasco, the legendary pepper sauce, has appointed Zing as its new PR and activations agency.

Family owned and operated since 1868 by the McIlhenny family, Tabasco has engaged Zing to build awareness of its range of products, specifically within the foodservice industry.

Zing is tasked with showcasing the history of Tabasco Brand, its diversity of use and flavours and driving awareness of its craft, heritage and versatility.

The agency’s win encompasses foodservice PR, activations, chef engagement and digital content, and will see Zing leverage its 17-year FMCG history.

Tabasco Brand manager, Anthony Fotoulis said, “We were delighted with the creativity, passion and strategic approach Zing presented in the pitch. They showcased a thorough understanding of our brand.”

Head of Zing, Anna MacIntosh said, “Tabasco is a world-leading brand so we are delighted to be appointed to the business and support their work with the foodservice industry. It’s a really exciting win for the agency.”

Zing is an independent PR, activations and VR agency.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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