ZenithOptimedia Melbourne has expanded its senior team with the appointment of Tim Beveridge to the newly created role of strategy director.

Beveridge will lead strategy for the agency, immersing ZenithOptimedia’s ‘Open Solutions’ strategic framework throughout all client teams and taking delivery of ROI for the agency’s clients to the next level.

He was most recently director of strategic services, APAC at Responsys and previous roles include digital strategy manager at Clemenger Blue and general manager at Tribal DDB and The White Agency.

“Tim has fantastic credentials in strategy and digital, which is critical for our clients. He also has an impressive background in user experience design which is of enormous value as we help our clients design end-to-end consumer experiences across all owned, earned and bought channels. His creativity and open-minded approach fits perfectly with ZenithOptimedia’s ‘open agency’ philosophy,” said ZenithOptimedia Melbourne managing director Nickie Scriven.