Industry Super Australia has handed its media buying and planning duties to Zenith following a competitive pitch, B&T can reveal.
Zenith replaces Omnicom’s Initiative, which has worked with Industry Super Australia for 14 years. Its creative work is handled by The Shannon Company.
Alana Burnside, chief executive of Industry Super Australia said: “We are delighted to appoint Zenith Media after a robust and comprehensive tender process. Zenith demonstrated that they understood the challenges and opportunities in the sector, and also how they could apply their skill and insights as an extension of our team.
“We are very appreciative of the partnership we have had with Initiative for the past 14 years and we want to thank them for their commitment to our business and the partnership they provided for over a decade. We appreciate the professionalism they have shown, and continue to show, through the transition process.”
Industry Super Australia represents AustralianSuper, HostPlus, HESTA, cbus, CareSuper, Team Super and First Super. It provides marketing support for its member funds, as well as provides a comparison tool to help people choose a fund.
