It would be hard to argue that Paris is not the most beautiful city in the world and so it should come as no surprise a new campaign for a new Yves Saint Laurent fragrance – shot high about the city – is equally bewildering.
The spot, called “Mon Paris je t’aime” (Translation: “My Paris, I love you”) is the work of famed Parisian agency BETC and promotes YSL’s new fragrance Mon Paris Intensemenb
The spots stars the impossibly attractive models Grace Hartzel and Matthew Bell. The campaign will be broadcast worldwide on TV, posters, social media and point of sale from today. Check out all the gorgeousness below:
https://www.youtube.com/watch?v=5pYA8NpuuIw&feature=youtu.be&utm_source=Sarbacane&utm_medium=email&utm_campaign=BETC+-+YSL+-+INTR
Commenting on the work, BETCs president Brune Buonomano said: “This opus of Mon Paris anchors the brand even more strongly in its cultural heritage by paying tribute to the city that saw the birth of Yves Saint Laurent. Storytelling and creative execution portray a Paris that is both iconic and modern. In this new campaign, we continue to build the cultural footprint of Yves Saint Laurent Beauty and place it in this era.”
