Y&R Unveils Witty First Work For Amart Furniture

Y&R Unveils Witty First Work For Amart Furniture

Y&R Brisbane has created its first work for Amart Furniture since being appointed to the furniture giant in July this year.

Themed ‘I got it at Amart,’ the new brand platform features customers showing off their new furniture in unexpected ways.

Rodica Titeica, general manager – customer, Amart Furniture, said: “Over the last four years, we’ve made significant improvements to our business and the quality of our furniture. We’re thrilled to finally be able to tell the world with I got it at Amart.”

“There’s a little shiver of pride you feel when you nail a great deal on a really good piece of furniture,” said Brendan Greaney, executive creative director Y&R Brisbane.

“The kind of feeling that makes you want to release the doves, or at least call your Mum. The more we learned about Amart, the more we realised how true that insight was.”

Amart’s new brand and retail campaign launches this week, rolling out across television, radio, out of home, digital and in-store experience. Further executions are planned for the coming weeks and months as Amart continues its national expansion.

CREDITS:

Client: Amart Furniture

CEO: Lee Chadwick

General Manager – Customer: Rodica Titeica

Head of Creative: Bradley Chard

Advertising Co-ordinator: Courtnee Waterson

 

Agency: Y&R Brisbane

Chief Creative Officer: Paul Nagy

Executive Creative Director: Brendan Greaney

Associate Creative Director: Chelsea Parks

Senior Art Director: Andrew Leftley

Head of Broadcast and Content (Melbourne): Sheridan Wadelton

Broadcast and Content Producer: Sarah Ferrier

Managing Director: Adam Kennedy

Head of Strategy: Andrew Kolb

General Manager: Fiona Caird

Account Director: Lynsey Murtagh

Account Manager: Natasha Kent

Studio Manager: Santi Drane

Senior Retoucher: John Shard

Editor: Grif Englander

Production: Finch

Director: Alex Roberts, Finch

Producer: Cath Anderson, Finch

Editor: James Ashbolt

Grade/online: Nakatomi

Sound: Cutting Edge Brisbane

 




Please login with linkedin to comment

Amart Furniture Y&R Brisbane

Latest News

Beacon Lighting Extends Carat’s Contract For Three More Years
  • Media

Beacon Lighting Extends Carat’s Contract For Three More Years

Dentsu’s media agency Carat Victoria has extended its six-year relationship with Beacon Lighting for another three years in a closed review. The agency, which is responsible for all paid media strategy, planning and buying including brand, performance and programmatic, first won the Beacon Lighting account in 2018. In 2021, it extended the contract for a […]

Former EssenceMediacom CEO Pat Crowley Calls On Adland To Back Rare Cancer Drug
  • Advertising

Former EssenceMediacom CEO Pat Crowley Calls On Adland To Back Rare Cancer Drug

Pat Crowley, former CEO of EssenceMediacom has called on adland to get behind a petition to add cancer drug Belzutifan to the Pharmaceutical Benefits Scheme, in the hopes it could save his son’s life. Last year, Crowley had a spate of terrible luck. In September, his 17-year-old son Fletcher suffered a severe spinal cord injury […]

University Of Sydney Appoints CHEP For Australia & APAC Media Account
  • Advertising

University Of Sydney Appoints CHEP For Australia & APAC Media Account

The University of Sydney has appointed CHEP Media to provide media planning and buying services for Australia and key markets across the Asia-Pacific region, following a competitive pitch. CHEP Media will support one of the world’s top 20 universities with an integrated, whole-of-university media strategy, to further elevate its brand profile and driving recruitment for […]

The Case For Nature: Let The Media & Advertising Industries Tell A Story & Tell It Well
  • Advertising

The Case For Nature: Let The Media & Advertising Industries Tell A Story & Tell It Well

Last year, Siddarth Shrikanth published The Case for Nature: Pioneering Solutions for the Other Planetary Crisis. Catherine de Clare caught up with him at the Jaipur Literary Festival in India this year. Shrikanth currently works as a director on the Investment team at Just Climate, a sustainability-focused investment fund chaired by former US vice president Al […]