Y&R Unveils Witty First Work For Amart Furniture

Y&R Unveils Witty First Work For Amart Furniture

Y&R Brisbane has created its first work for Amart Furniture since being appointed to the furniture giant in July this year.

Themed ‘I got it at Amart,’ the new brand platform features customers showing off their new furniture in unexpected ways.

Rodica Titeica, general manager – customer, Amart Furniture, said: “Over the last four years, we’ve made significant improvements to our business and the quality of our furniture. We’re thrilled to finally be able to tell the world with I got it at Amart.”

“There’s a little shiver of pride you feel when you nail a great deal on a really good piece of furniture,” said Brendan Greaney, executive creative director Y&R Brisbane.

“The kind of feeling that makes you want to release the doves, or at least call your Mum. The more we learned about Amart, the more we realised how true that insight was.”

Amart’s new brand and retail campaign launches this week, rolling out across television, radio, out of home, digital and in-store experience. Further executions are planned for the coming weeks and months as Amart continues its national expansion.


Client: Amart Furniture

CEO: Lee Chadwick

General Manager – Customer: Rodica Titeica

Head of Creative: Bradley Chard

Advertising Co-ordinator: Courtnee Waterson


Agency: Y&R Brisbane

Chief Creative Officer: Paul Nagy

Executive Creative Director: Brendan Greaney

Associate Creative Director: Chelsea Parks

Senior Art Director: Andrew Leftley

Head of Broadcast and Content (Melbourne): Sheridan Wadelton

Broadcast and Content Producer: Sarah Ferrier

Managing Director: Adam Kennedy

Head of Strategy: Andrew Kolb

General Manager: Fiona Caird

Account Director: Lynsey Murtagh

Account Manager: Natasha Kent

Studio Manager: Santi Drane

Senior Retoucher: John Shard

Editor: Grif Englander

Production: Finch

Director: Alex Roberts, Finch

Producer: Cath Anderson, Finch

Editor: James Ashbolt

Grade/online: Nakatomi

Sound: Cutting Edge Brisbane


Please login with linkedin to comment

Amart Furniture Y&R Brisbane

Latest News

Capgemini Identifies Six Focus Areas For CMOs Looking To Develop Data-Driven Teams
  • Technology

Capgemini Identifies Six Focus Areas For CMOs Looking To Develop Data-Driven Teams

The rapid growth in ecommerce during the pandemic has heightened the need for real-time insights to accommodate fast-changing customer behaviour. Accordingly, CMOs’ responsibilities are shifting, and around three quarters are now responsible for contributing to business growth (76 per cent) and data and technology (74 per cent). This is according to the latest Capgemini Research […]

PARIS, FRANCE - MARCH 05: In this photo illustration, the social media application logo, Tik Tok is displayed on the screen of an iPhone on March 05, 2019 in Paris, France. The social network broke the rules for the protection of children's online privacy (COPPA) and was fined $ 5.7 million. The fact TikTok criticized is quite serious in the United States, the platform, which currently has more than 500 million users worldwide, collected data that should not have asked minors. TikTok, also known as Douyin in China, is a media app for creating and sharing short videos. Owned by ByteDance, Tik Tok is a leading  video platform in Asia, United States, and other parts of the world. In 2018, the application gained popularity and became the most downloaded app in the U.S. in October 2018. (Photo by Chesnot/Getty Images)
  • Technology

TikTok Offically Reaches One Billion Users

TikTok says that it has officially reached more than one billion global users. In a blog post on its Australian newsroom, the video app said, “our global community is remarkable in its ability to reach millions of people, across generations. From music, food, beauty and fashion to art, causes, and everything in between, culture truly […]

Six Screen Creatives Announced For 2021 Emerging Writers’ Incubator Initiative
  • Media

Six Screen Creatives Announced For 2021 Emerging Writers’ Incubator Initiative

Six screenwriting creatives from across Australia have been selected as the inaugural participants in the Emerging Writers’ Incubator.  The Incubator is an initiative from SBS in partnership with Screen Australia, state and territory agencies Film Victoria, Screen Canberra, Screen NSW, Screen Queensland, Screenwest and the South Australian Film Corporation, and with the assistance of the […]

Bangkok, Thailand - Jun 23, 2015 : Group of credit cards on computer keyboard with VISA and MasterCard brand logos
  • Technology

Loyalty Republic Launches Card Agnostic Rewards Program

Australian start-up Loyalty Republic is introducing Australia’s first bank and card agnostic direct earn rewards program to democratise loyalty and make rewards accessible and fair for anyone using a debit card. The Loyalty Republic mobile app will place consumers in control of their rewards earning potential and redemption options, with a simplified model offering 1 point per $1 spent on debit card […]

Facebook Hits Pause On Instagram Kids
  • Technology

Facebook Hits Pause On Instagram Kids

Facebook hits pause on Instagram Kids project. Zuckerberg still working on his giant laser & flying monkeys, however.

by B&T Magazine

B&T Magazine