Y&R Unveils Witty First Work For Amart Furniture

Y&R Unveils Witty First Work For Amart Furniture

Y&R Brisbane has created its first work for Amart Furniture since being appointed to the furniture giant in July this year.

Themed ‘I got it at Amart,’ the new brand platform features customers showing off their new furniture in unexpected ways.

Rodica Titeica, general manager – customer, Amart Furniture, said: “Over the last four years, we’ve made significant improvements to our business and the quality of our furniture. We’re thrilled to finally be able to tell the world with I got it at Amart.”

“There’s a little shiver of pride you feel when you nail a great deal on a really good piece of furniture,” said Brendan Greaney, executive creative director Y&R Brisbane.

“The kind of feeling that makes you want to release the doves, or at least call your Mum. The more we learned about Amart, the more we realised how true that insight was.”

Amart’s new brand and retail campaign launches this week, rolling out across television, radio, out of home, digital and in-store experience. Further executions are planned for the coming weeks and months as Amart continues its national expansion.


Client: Amart Furniture

CEO: Lee Chadwick

General Manager – Customer: Rodica Titeica

Head of Creative: Bradley Chard

Advertising Co-ordinator: Courtnee Waterson


Agency: Y&R Brisbane

Chief Creative Officer: Paul Nagy

Executive Creative Director: Brendan Greaney

Associate Creative Director: Chelsea Parks

Senior Art Director: Andrew Leftley

Head of Broadcast and Content (Melbourne): Sheridan Wadelton

Broadcast and Content Producer: Sarah Ferrier

Managing Director: Adam Kennedy

Head of Strategy: Andrew Kolb

General Manager: Fiona Caird

Account Director: Lynsey Murtagh

Account Manager: Natasha Kent

Studio Manager: Santi Drane

Senior Retoucher: John Shard

Editor: Grif Englander

Production: Finch

Director: Alex Roberts, Finch

Producer: Cath Anderson, Finch

Editor: James Ashbolt

Grade/online: Nakatomi

Sound: Cutting Edge Brisbane

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