Fiat Chrysler Australia has released a new integrated campaign for the launch of the Stelvio, Alfa Romeo’s first ever SUV.

The campaign, titled ‘Start Something’ and developed by Y&R Melbourne, will run across TV, out of home, press and digital.

This is the first work that Y&R Melbourne has produced for Alfa Romeo since winning the pitch late last year.

Fulvio Antonelli, director of marketing and product for Alfa Romeo, said: “We’re thrilled to be launching the highly-anticipated all-new Alfa Romeo Stelvio here in Australia.

“Stelvio seamlessly blends everything that Alfa Romeo stands for: style, passion, exhilaration and individuality. Our launch campaign ‘Start Something’ captures these feelings perfectly.”

Jake Barrow, executive creative director at Y&R Melbourne, said: “We’re excited to be working with FCA and specifically Alfa Romeo. The launch of the Stelvio is the first step in an exciting relationship.”

CREDITS

Client: Fiat Chrysler Australia

Director of marketing and product, Alfa Romeo: Fulvio Antonelli

Brand manager, Alfa Romeo: Dominique Maclean

Creative agency: Y&R Melbourne

Production company: Nice Bike

Producer: Tanya Stankovic

Music: Electric Dreams

Media agency: Starcom

Digital agency: Digitas