Y&R Melbourne Wins Alfa Romeo’s Creative

Y&R Melbourne Wins Alfa Romeo’s Creative

European car brand Alfa Romeo has announced the appointment of Y&R Melbourne as its new lead creative agency following a competitive pitch.

Y&R Melbourne will lead creative advertising services for the Alfa Romeo brand and vehicles.

Fulvio Antonelli, director of marketing and product for Alfa Romeo said: “We have a huge 2018 planned with big ambitions for Alfa Romeo in Australia. To realise these ambitions, we needed the right strategic creative agency partner.

“The exhaustive pitch process we went through proved to us Y&R was the best agency to push forward the Alfa Romeo brand in line with what we want to achieve. We are delighted to have Y&R Melbourne on board and cannot wait to start this exciting journey with them.”

Matt Farrugia, managing partner at Y&R Melbourne, said: “We love working with ambitious clients, and are absolutely thrilled to be doing so for such an esteemed brand as Alfa Romeo.”

“The automotive category has been increasingly saturated by choice and challenged by changing customer expectations, particularly with the rise of category challenges like Uber, GoGet and others.

“We look forward to working with Alfa Romeo to enhance its brand and customer experience in a way that sets it apart.

“The brand is on the verge of a renaissance. The impressive new line-up, both mechanically and stylistically, that the Giulia and soon to be launched Stelvio represent, gives the brand incredible room for growth.

“At Y&R, we simply can’t wait to get started – as agencies, partners and passionate drivers.”




Please login with linkedin to comment

alfa romeo Y&R Y&R Melbourne

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]