Bolstered by an increase in market share and new partnerships with Tesla, Uber, and the AFL, car rental company Thrifty has engaged Y&R Sydney to lead its brand refresh.
Y&R’s appointment sees the full-service creative collective’s relationship with the NRMA extend beyond motoring and services to car rental.
David Coutts, sales and marketing manager at Thrifty, said: “I first worked with Y&R on NRMA’s brand refresh.
“I have been impressed by their strategic and creative approach and am looking forward to working with them to shine a light on all the great work we have been doing behind the scenes.”
Y&R Sydney managing director Sasha Firth said: “This is an exciting time for Thrifty and we are looking forward to working with them to bring the brand to life.